Shopify Website & E-Commerce Lead

BRANDCRUX; Singapore; On-site; SGD 110,000 - 165,000; Part time

Benefits offered by this job

Remote-friendly

Hybrid work days

Client-facing ownership

Job summary

BRANDCRUX is seeking a hands-on Shopify expert to redesign and rebuild a premium fashion ecommerce site, optimise UX/UI, and manage product launches on Shopee, Lazada, and TikTok Shop. You will lead the digital ecosystem, apply AI tools, and drive conversion and analytics, with close collaboration to the founder.

The role is primarily remote with occasional in-shop work days, and focuses on delivering a three-month engagement with measurable ROAS and performance improvements.

Qualifications

• Proven hands-on experience creating or significantly transforming Shopify websites.
• Experience designing high-quality, design-led and conversion-led e-commerce sites.
• Demonstrable experience managing e-commerce marketplaces and product catalogues.

Responsibilities

• Redesign and rebuild the Shopify website to meet contemporary fashion and e-commerce standards and highly conversion optimised.
• Own the entire website journey including UX/UI, navigation, collections, product pages, merchandising, mobile experience, conversion optimization, apps, and integrations.
• Apply the latest Shopify features, AI tools, automation, and e-commerce technologies to enhance customer experience and operational efficiency.
• Set up and launch products on marketplaces such as Shopee and Lazada
• Set up and launch TikTok Shop, including catalogue and commerce integrations
• Manage Meta Ads Manager with accounts, pixels, catalogues, campaigns, audiences, retargeting, testing, and optimization
• Implement analytics, tracking, and reporting to monitor traffic, conversion, ROAS, and customer behavior
• Develop systems and documentation to enable efficient management of the digital ecosystem after project concludes
• Communicate effectively with the founder and drive independent execution

Skills

Shopify

E-commerce

UX/UI

Analytics

Meta Ads Manager

SEO

CRO

AI tools

Automation

ProjectOwnership

Tools

Shopify

Shopee

Lazada

TikTok Shop

Meta Ads Manager

Conversions API

Job description

Job Summary

This role requires independent ownership and execution of redesigning and rebuilding a Shopify website to a premium fashion e-commerce standard, managing product launches on marketplaces such as shoppe lazada, and optimizing digital marketing and analytics over a three-month engagement.

Responsibilities

• Redesign and rebuild the Shopify website to meet contemporary fashion and e-commerce standards and highly conversion optimised
• Own the entire website journey including UX/UI, navigation, collections, product pages, merchandising, mobile experience, conversion optimization, apps, and integrations
• Apply the latest Shopify features, AI tools, automation, and e-commerce technologies to enhance customer experience and operational efficiency
• Set up and launch products on marketplaces such as Shopee and Lazada
• Set up and launch TikTok Shop, including catalogue and commerce integrations
• Manage Meta Ads Manager by configuring accounts, pixels, catalogues, campaign structures, audience targeting, retargeting, testing, and ongoing optimization
• Implement analytics, tracking, and reporting systems to monitor traffic, conversion rates, ROAS, and customer behavior
• Proactively identify opportunities and recommend solutions without requiring step-by-step instructions
• Develop systems and documentation to enable efficient management of the digital ecosystem after the project concludes
• Communicate effectively and collaborate closely with the founder while driving independent execution

Preferred competencies and qualifications

• Proven hands-on experience creating or significantly transforming Shopify websites
• Experience designing high-quality, design-led and conversion lead e-commerce websites, preferably in fashion, lifestyle, kidswear, or premium consumer brands
• Strong aesthetic judgment aligned with premium fashion website standards
• Demonstrable experience managing e-commerce marketplaces and product catalogues
• Practical knowledge of Shopee, Lazada, and TikTok Shop platforms
• Proficiency in Meta Ads Manager including campaign setup, Pixel/Conversions API, catalogues, retargeting, and optimization
• Understanding of SEO, CRO, analytics, and the overall e-commerce customer journey
• Up-to-date knowledge of AI, automation, and emerging Shopify/e-commerce toolsEntrepreneurial mindset with a proactive approach to problem-solving and ownership

It will mainly be work from home role with few days of in shop working