SEO & GEO Lead

activa media pte. ltd.; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Activa Media, based in Singapore, is seeking an experienced SEO & GEO Lead to drive our search optimisation across traditional search engines and AI-powered platforms. This role combines hands-on technical work with strategic leadership, client engagement and team development.

You will shape campaigns, improve organic visibility and expand presence in AI-generated search results, with a healthcare focus. You will lead SEO/GEO strategy, conduct keyword research, oversee technical audits and

Qualifications

• Bachelor's degree in Marketing, Communications, Information Technology or a related field.

Responsibilities

• Develop and lead SEO and GEO strategies to improve organic rankings, search visibility and brand presence across Google Search, AI Overviews, ChatGPT and Gemini.
• Lead technical SEO audits and recommend improvements to website architecture, crawlability, indexability and on-page optimisation.
• Lead, mentor and develop SEO/GEO team members to strengthen their technical expertise and strategic capabilities.
• Work closely with Account Executives, Content Teams and Web Developers to deliver effective campaign strategies.

Skills

Technical SEO

On-page SEO

Off-page SEO

Content strategy

Search engine algorithms

SEO analytics

Stakeholder management

Team leadership

Mentoring

Education

Bachelor's degree in Marketing, Communications, Information Technology or a related field

Tools

Google Analytics 4

Google Search Console

Google Tag Manager

Semrush

Ahrefs

Screaming Frog

Job description

Lead the Future of Search. Shape the Next Generation of SEO & GEO.

Are you passionate about search optimisation and excitedabout how AI is transforming the way people discover information online?

Activa Media is looking for an experienced SEO & GEO Lead to lead our search optimisation strategies across traditional searchengines and emerging AI-powered platforms. This is an opportunity to combinehands-on technical expertise with strategic thinking, team leadership andclient engagement.

You will play a key role in strengthening clients’ onlinevisibility, improving organic search performance and expanding their presence across AI-generated search results, with a particular focus on the health care industry.

If you enjoy solving complex search challenges, developing effective strategies and helping a team grow, we would love to hear from you!

WhatYou'll Do

SEO & GEO Strategy

• Develop and lead SEO and GEO strategies to improve organic rankings, search visibility and brand presence across Google Search, AI Overviews, ChatGPT and Gemini.
• Drive keyword research, search intent analysis, competitor benchmarking and content optimisation.
• Identify opportunities to strengthen technical SEO, topical authority, entity optimisation and AI search visibility.

Campaign Performance & Technical Excellence

• Monitor campaign performance, identify opportunities for improvement and guide the team in implementing effective solutions.
• Lead technical SEO audits and recommend improvements to website architecture, crawlability, indexability and on-page optimisation.
• Establish performance benchmarks, reporting frameworks and quality standards to drive continuous improvement.

Team Leadership & Development

• Lead, mentor and develop SEO/GEO team members to strengthen their technical expertise and strategic capabilities.
• Oversee campaign priorities, team workloads, deliverables and quality assurance.
• Improve internal processes, workflows and campaign execution standards.

Client Strategy & Collaboration

• Work closely with Account Executives, Content Teams and Web Developers to deliver effective campaign strategies.
• Translate complex SEO/GEO insights into clear, actionable recommendations for clients.
• Support client pitches, strategic presentations, audits and business proposals.

Requirements

• Bachelor's degree in Marketing, Communications, Information Technology or a related field.
• At least 5-7 years of hands-on SEO/GEO experience, including experience in a senior or team leadership capacity.
• Strong understanding of technical SEO, on-page and off-page SEO, content strategy and search engine algorithms.
• Familiarity with GEO, AI-powered search platforms, AI Overviews and emerging search optimisation practices.
• Experience building SEO/GEO reporting frameworks, campaign processes and performance dashboards.
• Proficiency in SEO and analytics tools such as Google Analytics 4, Google Search Console, Google Tag Manager, Semrush, Ahrefs, Screaming Frog, etc.
• Strong analytical and problem-solving skills, with the ability to interpret performance data and develop actionable strategies.
• Good communication, presentation and stakeholder management skills.
• Demonstrated ability to lead, mentor and develop team members.

WhyJoin Activa Media?

• Shape the future of search - Work at the intersection of traditional SEO and emerging AI-powered search.
• Make a strategic impact - Influence campaign direction, performance standards and client growth.
• Lead and develop talent - Mentor team members and help build stronger SEO/GEO capabilities.
• Work across diverse industries - Apply your expertise to varied client challenges, particularly in healthcare.

Ready to take the next step in your SEO career and lead the evolution of search?