Generative Engine Optimisation Lead
Mediaplus Digital Pte Ltd
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Benefits offered by this job
Job summary
Mediaplus Digital Pte Ltd in Singapore is seeking a GEO Lead to guide a team of SEO specialists, shaping GEO and AI-powered search strategies for our clients.
You will manage client conversations, deliver monthly performance insights, and drive process improvements while staying current with AI developments.
Qualifications
- At least 5 years of SEO experience with 2+ years in a team lead or managerial role.
- Strong expertise in on-page, off-page, and technical SEO, including audits and backlink strategies.
- Working knowledge of Generative Engine Optimization (GEO) and AI-powered search platforms such as Google AI Overviews, ChatGPT, Perplexity, Claude.
Responsibilities
- Lead, motivate, and train a team of SEO specialists.
- Develop and implement on-page and off-page SEO strategies for clients.
- Onboard and train new team members while achieving KPI targets with the DMM.
- Develop monthly performance reports and monitor campaign status with the DMM.
- Identify opportunities for automation and tool integration.
Skills
Tools
Job description
The GEO Lead is responsible for managing and developing a team of SEO specialists, implementing comprehensive SEO and Generative Engine Optimization (GEO) strategies, and ensuring client satisfaction. This role combines leadership, technical expertise in traditional and AI-powered search, and client management.
Lead, motivate, and train a team of SEO specialists.
Conduct performance reviews and set objectives in conjunction with the Digital Marketing Manager
Oversee onboarding and training of new team members
Responsible for ensuring team members to achieve individual and team KPI's as determined with DMM
Develop and implement on-page and off-page SEO strategies for our clients
Stay current with and share SEO trends and algorithm updates
Conduct website audits and derive action steps for SEO clients based on audit results
Own backlinking processes and ensure guest post hygiene
Optimize content for AI-powered search engines and generative AI platforms (ChatGPT, Perplexity, Google AI Overviews, Claude and Grok etc.)
Develop citation-worthy content strategies to increase brand visibility in AI-generated responses
Monitor and analyze brand presence in generative AI answers and establish GEO performance metrics
Stay current with generative AI model updates and adapt optimization strategies accordingly
Participate in client pitches and presentations as needed
Participate in ongoing client conversations to better communicate SEO and GEO processes
Collaborate with sales and account servicing team to understand clients' goals, and tailor SEO and GEO strategies to meet their needs
Develop and maintain monthly performance reports
Monitor team level performance metrics and keep DMM appraised weekly of campaign performance, status, and issues that need to be addressed.
Ensure quality assurance and timely delivery of work
Develop efficient SEO/GEO workflows and processes
Identify opportunities for automation and tool integration
At least 5 years of SEO experience, with at least 2 years in a team-lead or managerial role
Strong expertise in on-page, off-page, and technical SEO, including audits and backlink strategies
Working knowledge of Generative Engine Optimization (GEO) and AI-powered search platforms (e.g. Google AI Overviews, ChatGPT, Perplexity, Claude)
Experience managing multiple client accounts and collaborating with sales, client servicing, and creative teams
Proficient in SEO and analytics tools such as Google Analytics, Search Console, Ahrefs, or SEMrush
Strong communication, reporting, and stakeholder management skills
Annual Salary Review
Performance Bonus
Career development and learning opportunity
Challenging and fulfilling career
Various leave options
Healthcare benefits
Reimbursement for transportation expenses
Meal reimbursement
Birthday voucher
Flexible remote work arrangements
**Please note that only shortlisted candidates will be contacted. **
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