SEO Specialist (In-House)

OOM PTE. LTD.; Singapore; On-site; SGD 42,000 - 66,000; Full time

Job summary

OOM PTE. LTD. is seeking an SEO specialist to drive strategy and execution across on‑site, content and off‑page initiatives in Singapore. You will research keywords, map search intent, optimise pages, and align with business priorities to boost visibility.

You will manage the monthly content calendar, brief content teams, and ensure content is aligned with intent and structure. Collaboration with Marketing, Development and Design is essential.

Qualifications

• Diploma or Degree in Marketing, Communications, Digital Marketing, Business or a related field.
• 1–3 years of hands‑on SEO experience, either in‑house or within an agency.
• Good understanding of on‑page, technical, off‑page and local SEO fundamentals.
• Experience with keyword research, content optimisation, website audits, link building and SEO reporting.
• Experience using GA4, Google Search Console and at least one SEO platform such as Ahrefs, SEMrush, Screaming Frog, SE Ranking or similar.
• Familiarity with content marketing and SEO content calendars.
• Working knowledge of WordPress or a similar CMS.
• Basic understanding of HTML and CSS, with the ability to communicate technical requirements to developers.
• Good analytical, written communication and organisational skills.
• Able to work independently while collaborating effectively across teams.
• Proactive, detail‑oriented and comfortable managing multiple priorities.
• Curious about AI-powered search and willing to test, learn and adapt.

Responsibilities

• Conduct keyword research and competitor analysis.
• Identify opportunities to improve pages and create new pages based on demand.
• Optimise titles, descriptions, headings, URLs, site architecture and internal linking.
• Monitor SEO performance and suggest improvements based on data.
• Manage the monthly SEO content calendar.
• Prepare SEO briefs, content outlines and recommendations for blogs, service pages and landing pages.
• Review content for search intent, topical coverage, accuracy, structure and internal linking.
• Use approved AI tools to support SEO research, content development and optimisation.
• Support GEO initiatives to improve content structure and visibility across AI-powered search experiences.
• Stay updated on AI-powered search developments and opportunities for OOm.
• Work with Marketing, Content, Design, SEO and Web Development teams to execute initiatives.

Skills

SEO Fundamentals

GA4 & GSC

Content Marketing

WordPress

HTML & CSS basics

Data Analysis

Education

Diploma or Degree in Marketing, Communications, Digital Marketing, Business or a related field

Tools

Ahrefs

SEMrush

Screaming Frog

SE Ranking

Google Analytics 4

WordPress

Job description

What You’ll Do

SEO Strategy and Execution

• Conduct keyword research, search-intent mapping, content-gap analysis and competitor research.

• Identify opportunities to improve existing pages and create new pages based on search demand and business priorities.

• Optimise page titles, meta descriptions, headings, URL structures, site architecture and internal linking.

• Support quarterly SEO priorities and turn them into clear, measurable actions.

• Monitor SEO performance and recommend improvements based on data and search trends.

Content and GEO

• Manage the monthly SEO blog content calendar.

• Prepare SEO briefs, content outlines and recommendations for blogs, service pages and landing pages.

• Review and optimise content for search intent, topical coverage, accuracy, structure and internal linking.

• Use approved AI tools to support SEO research, content development and optimisation.

• Support GEO initiatives to improve content structure, entity clarity and visibility across AI-powered search experiences.

• Stay updated on developments in AI-powered search and identify relevant opportunities for OOm.

Technical, Local and Off-Page SEO

• Conduct regular technical SEO checks covering crawlability, indexation, sitemaps, robots directives, canonicals, redirects, structured data, mobile usability and site performance.

• Monitor Google Search Console for crawling, indexing and search-performance issues.

• Coordinate with Web Development teams to implement and verify technical SEO fixes.

• Support backlink research, prospecting and link-quality analysis.

• Maintain and optimise OOm’s Google Business Profile and other relevant local-search listings.

• Help strengthen OOm’s website authority and local search visibility.

Performance and Conversion Optimisation

• Track keyword rankings, organic traffic, qualified enquiries, conversions, backlinks, index coverage, local visibility and AI-search visibility.

• Analyse performance using GA4, Google Search Console, Ahrefs, SEMrush, SE Ranking or similar tools.

• Go beyond reporting numbers by identifying what changed, why it may have changed and what should happen next.

• Identify opportunities to improve landing-page copy, calls to action, page structure and user journeys.

• Prepare clear performance updates with key findings, priorities and recommended actions.

• Maintain documentation of SEO activities, implementation changes and key learnings.

Cross-Functional Collaboration

• Work with Marketing, Content, Design, SEO and Web Development teams to execute SEO initiatives.

• Share keyword, search-demand and audience-intent insights to support paid media, social media, EDM, brand and campaign activities.

• Adopt approved in-house SEO tools and continuously improve research, execution and reporting workflows.

• Communicate SEO recommendations clearly to both technical and non-technical stakeholders.

What We’re Looking For

• Diploma or Degree in Marketing, Communications, Digital Marketing, Business or a related field.

• 1–3 years of hands‑on SEO experience, either in‑house or within an agency.

• Good understanding of on‑page, technical, off‑page and local SEO fundamentals.

• Experience with keyword research, content optimisation, website audits, link building and SEO reporting.

• Experience using GA4, Google Search Console and at least one SEO platform such as Ahrefs, SEMrush, Screaming Frog, SE Ranking or similar.

• Familiarity with content marketing and SEO content calendars.

• Working knowledge of WordPress or a similar CMS.

• Basic understanding of HTML and CSS, with the ability to communicate technical requirements to developers.

• Good analytical, written communication and organisational skills.

• Able to work independently while collaborating effectively across teams.

• Proactive, detail‑oriented and comfortable managing multiple priorities.

• Curious about AI-powered search and willing to test, learn and adapt.