Senior Social Strategy Lead

Government Technology Agency (GovTech); Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

The Singapore Public Service in Singapore is seeking a Social Strategist to lead the Visit Singapore social strategy, developing frameworks and playbooks to align the team’s work with performance data and platform shifts.

You will oversee monthly and quarterly performance reviews, ensure coherent channel mix, and pilot emerging platforms with clear go-to-market approaches, while collaborating across stakeholders.

Qualifications

• Minimum 5 years of experience in social media strategy for brands.
• Strong command of the social media landscape across platforms and formats.
• Experience reviewing channel mix and making evidence-based recommendations.
• Ability to identify and pilot emerging platforms from concept to recommendation.
• Experience with paid social strategy and integration with organic activity.

Responsibilities

• Develop, review, and own the overarching social strategy guiding the department.
• Lead performance reporting for Visit Singapore channels and present insights.
• Conduct yearly channel mix reviews and translate findings into recommendations.
• Proactively scan for emerging channels and run pilots with go-to-market plans.
• Drive campaign delivery from planning through execution with cross-functional teams.

Skills

Social media strategy

Channel planning

Emerging platforms pilots

Data analysis

Stakeholder collaboration

English language proficiency

Job description

The Singapore Public Service in Singapore is seeking a Social Strategist to lead the Visit Singapore social strategy, developing frameworks and playbooks to align the team’s work with performance data and platform shifts.

You will oversee monthly and quarterly performance reviews, ensure coherent channel mix, and pilot emerging platforms with clear go-to-market approaches, while collaborating across stakeholders.