Senior Social Media & Creator Strategy Lead

Resorts World Sentosa

Singapore

On-site

SGD 180,000 - 240,000

Full time

14 days+

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Job summary

Resorts World Sentosa in Singapore seeks a Senior Manager to lead our Digital Marketing – Social Media team. You will shape social strategy across platforms, partner with business units, and guide creator-led campaigns to boost engagement and brand presence across attractions and events.

The role requires hands-on content creation, campaign management, and strong analytics to optimise performance. You will collaborate cross-functionally, stay ahead of digital trends, manage stakeholders, and

Qualifications

Bachelor’s degree in Marketing, Communications, Media or related fields.
8+ years of experience in social media, digital marketing and creator/influencer management, including 3+ years in leadership.

Responsibilities

Lead long-term social media and creator strategy aligned to brand and business goals.
Oversee social content calendar and guide creative teams for high-impact assets across major platforms.
Manage creator/influencer partnerships with onboarding, contracting, briefings and performance measurement.
Plan and execute integrated social media campaigns across paid, owned and earned channels.
Identify opportunities for social-led storytelling and proactive community engagement.