Senior Social Account Lead — Strategy, Growth & Delivery

Publicis Groupe; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Publicis Groupe in Singapore is seeking a Senior Social Account Manager to partner with the Account Director in leading day‑to‑day operations for one or more client accounts. You will manage a team across Strategy, Creative, Production, Community Management, Data & Analytics and Media to deliver integrated social work while shaping commercial health and growth.

You will build trusted client relationships, elevate work quality, and foster a high‑performing team culture.

Qualifications

• 5–8+ years' experience in account management within a creative, digital or social agency.
• Strong commercial awareness with an understanding of account finances and project profitability.
• Demonstrated experience leading complex, integrated social campaigns.
• Strong strategic thinking and ability to connect social work back to business objectives.
• Confident leading senior client conversations and presentations.
• Experience managing and developing junior team members.
• Strong understanding of social platforms, digital culture and content ecosystems.
• Excellent organisational, communication and stakeholder management skills.
• Calm under pressure with the ability to balance multiple priorities.

Responsibilities

• Partner with the Account Director to ensure the overall health and success of the account.
• Lead the day‑to‑day management of the account across multiple workstreams and campaigns.
• Drive the overall rhythm of the account, ensuring priorities, timelines and resources remain aligned.
• Build trusted relationships with day‑to‑day and senior client stakeholders, acting as the primary operational lead.
• Anticipate risks early and proactively develop solutions before issues escalated.
• Ensure all work delivered aligns with client objectives while maintaining agency standards for quality.
• Manage and develop a team of Account Managers and Senior Account Executives.
• Allocate workload and resources across the team to ensure efficient delivery and balanced capacity.
• Set clear expectations, priorities and ways of working across the account.
• Provide regular coaching, feedback and development to support career progression and build future account leaders.
• Review work before it reaches senior leadership or clients, ensuring consistency and quality across all deliverables.
• Foster a collaborative, accountable and high‑performing team culture.
• Champion strategic thinking across all social initiatives, ensuring work solves business challenges rather than simply delivering outputs.
• Guide creative development by providing clear, constructive feedback that strengthens ideas and execution.
• Challenge briefs and identify opportunities to improve strategic direction.
• Lead conversations around content evolution, ensuring recommendations are grounded in audience insights, platform behaviours and business objectives.
• Continuously raise the standard of creative work delivered across the account.
• Partner with the Account Director to support the commercial health of the account.
• Develop a strong understanding of account retainers, project scopes, revenue and profitability.
• Identify commercial risks, scope changes and revenue opportunities.
• Support project costings, forecasting and resource planning.
• Participate actively in finance WIP sessions and contribute to commercial discussions.
• Ensure projects are delivered within scope while balancing quality, timelines and profitability.
• Lead collaboration across Strategy, Creative, Production, Community Management, Media and Data & Analytics teams.
• Align cross‑functional teams around shared objectives, priorities and timelines.
• Remove blockers and improve ways of working to enable efficient delivery.
• Ensure all disciplines work together to deliver one integrated client solution.
• Maintain strong communication across teams to ensure seamless execution.
• Oversee the successful delivery of multiple campaigns and always‑on workstreams.
• Maintain visibility across all projects, proactively managing dependencies, timelines and competing priorities.
• Ensure projects are delivered on time, within scope and to the highest standard.
• Continuously improve operational processes and workflows to increase team efficiency.
• Act as the escalation point for delivery challenges and guide the team through complex situations.
• Build trusted client relationships by understanding their business, challenges and long‑term objectives.
• Lead client meetings, workshops and presentations with confidence.
• Provide proactive recommendations that strengthen client partnerships and improve business outcomes.
• Support the Account Director in identifying opportunities for organic growth and additional revenue.
• Represent the agency as a strategic partner, not simply a delivery team.

Skills

Account management

Commercial awareness

Leadership

Strategic thinking

Client presentations

People development

Social platforms knowledge

Job description

Publicis Groupe in Singapore is seeking a Senior Social Account Manager to partner with the Account Director in leading day‑to‑day operations for one or more client accounts. You will manage a team across Strategy, Creative, Production, Community Management, Data & Analytics and Media to deliver integrated social work while shaping commercial health and growth.

You will build trusted client relationships, elevate work quality, and foster a high‑performing team culture.