Senior Social Strategy Lead

Public Service Division; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Singapore Tourism Board is seeking a Social Strategist to lead our social strategy and drive coherence across channels. You will own frameworks, playbooks, and the strategic direction for the team, translating future-facing thinking into actionable plans and hands-on delivery.

You will oversee performance measurement for VS channels, run quarterly and annual reviews, and shape the channel mix. The role blends strategic leadership with practical execution in a fast-moving environment.

Qualifications

• Minimum 5 years of experience in social media strategy.
• Proficient in English with excellent written and verbal skills.
• Experience with channel mix reviews and platform investment.
• Proven ability to pilot emerging platforms and scale successful pilots.
• Strong analytical skills and ability to translate data into strategic recommendations.

Responsibilities

• Social Strategy Development & Oversight: develop and own the overarching social strategy and playbooks to guide the team.
• Performance Measurement & Reporting: own monthly/quarterly/annual performance reviews and translate data into insights.
• Channel Mix & Platform Planning: review and optimize platform investments yearly based on performance and relevance.
• Emerging Platforms, Experimentation & Prospecting: identify pilots, design tests, assess viability, and scale successful channels.
• Campaign Delivery: contribute to planning and execution to preserve strategic intent across campaigns.
• Paid Social Oversight: align paid social with organic activity and campaign objectives.

Skills

Social strategy

Analytics

Cross-functional collaboration

Presentation skills

English proficiency

Job description

Singapore Tourism Board is seeking a Social Strategist to lead our social strategy and drive coherence across channels. You will own frameworks, playbooks, and the strategic direction for the team, translating future-facing thinking into actionable plans and hands-on delivery.

You will oversee performance measurement for VS channels, run quarterly and annual reviews, and shape the channel mix. The role blends strategic leadership with practical execution in a fast-moving environment.