Senior Social Media & Influencer Marketing Lead

Starhub; Singapore; On-site; SGD 52,000 - 70,000; Full time

Job summary

StarHub in Singapore is seeking a Senior Executive to shape our brand voice on social media and engage consumers across Singapore, building lasting affinity. You’ll bring a minimum of 3 years’ experience managing social media accounts and influencer programmes, with a passion for trends, content creation, and agile working.

The role covers planning and execution of campaigns, influencer management, content production, trend monitoring, community engagement, and analytics.

Qualifications

• Minimum of 3 years of experience managing social media accounts.
• Experience in influencer marketing, including sourcing and campaign management.
• Strong written and verbal communication skills.
• Proficient with social platforms and paid social advertising.
• Experience in the Singapore market is highly preferred.

Responsibilities

• Plan and execute social media strategies aligned with business goals.
• Identify creators, negotiate terms, manage briefs and deliverables.
• Create engaging content across platforms, including filming/editing.
• Monitor trends and update tactics for edge content.
• Manage communities and respond to comments professionally.
• Track performance and ROI, generate data-driven insights.
• Collaborate with marketing, product, and sales to keep brand voice.
• Plan and run end-to-end campaigns including paid promotions.
• Adapt tactics quickly based on real-time performance.

Skills

Social media strategy

Influencer marketing

Content creation

Analytics & reporting

Communication skills

Agile / fast-paced work

Tools

CapCut

Adobe Suite

Meta Ads Manager

TikTok Ads Manager

Job description

StarHub in Singapore is seeking a Senior Executive to shape our brand voice on social media and engage consumers across Singapore, building lasting affinity. You’ll bring a minimum of 3 years’ experience managing social media accounts and influencer programmes, with a passion for trends, content creation, and agile working.

The role covers planning and execution of campaigns, influencer management, content production, trend monitoring, community engagement, and analytics.