Senior Social Insights & Analytics Manager

TBWA\\Group Singapore; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

TBWA Group Singapore is seeking an experienced Insights & Analytics professional to join our Strategy team. You will lead reporting and performance analysis across client accounts, translating data into actionable recommendations and developing dashboards to monitor trends.

You will partner with strategy, creative and account teams to inform social, content and broader campaigns. The role requires 5-7 years in social media or performance marketing, proficiency with analytics platforms, and

Qualifications

• 5-7 years' experience in social media, content strategy, or performance marketing, with a proven track record in insights-led content creation.
• Experience using analytics platforms (e.g., Sprinklr, Brandwatch, Meta Insights, Google Analytics) to drive strategy.
• Strong presentation and communication skills.
• Ability to translate complex information into clear and actionable insights.
• Strong stakeholder and client-management skills.
• Team player with a hands-on approach

Responsibilities

• Lead and support reporting and performance analysis across a portfolio of client accounts.
• Translate data into clear insights, narratives and actionable recommendations for clients and internal teams.
• Develop and maintain dashboards and reporting frameworks to monitor performance and identify trends and opportunities.
• Establish appropriate KPIs and measurement approaches based on client and campaign objectives.
• Conduct deeper analysis where required to understand performance drivers and identify opportunities for optimisation.
• Support teams in developing a stronger understanding of performance and effectiveness.
• Stay current with developments in social, digital, measurement and analytics.
• Monitor performance and identify emerging trends, issues and opportunities.
• Work with relevant specialist teams to recommend appropriate optimisation opportunities.
• Help develop consistent approaches to measurement and reporting across accounts.
• Support the evaluation and use of relevant analytics, social and measurement tools.

Skills

Analytical thinking

Presentation skills

Communication skills

Stakeholder management

Problem-solving

Attention to detail

Tools

Sprinklr

Brandwatch

Meta Insights

Google Analytics

Job description

TBWA Group Singapore is seeking an experienced Insights & Analytics professional to join our Strategy team. You will lead reporting and performance analysis across client accounts, translating data into actionable recommendations and developing dashboards to monitor trends.

You will partner with strategy, creative and account teams to inform social, content and broader campaigns. The role requires 5-7 years in social media or performance marketing, proficiency with analytics platforms, and