Social Strategy & Analytics Manager (Freelance)

TBWA\\Group Singapore; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

TBWA Group Singapore is seeking an experienced Insights & Analytics professional to join our Strategy team. You will lead reporting and performance analysis across client accounts, translating data into actionable recommendations and developing dashboards to monitor trends.

You will partner with strategy, creative and account teams to inform social, content and broader campaigns. The role requires 5-7 years in social media or performance marketing, proficiency with analytics platforms, and

Qualifications

• 5-7 years' experience in social media, content strategy, or performance marketing, with a proven track record in insights-led content creation.
• Experience using analytics platforms (e.g., Sprinklr, Brandwatch, Meta Insights, Google Analytics) to drive strategy.
• Strong presentation and communication skills.
• Ability to translate complex information into clear and actionable insights.
• Strong stakeholder and client-management skills.
• Team player with a hands-on approach

Responsibilities

• Lead and support reporting and performance analysis across a portfolio of client accounts.
• Translate data into clear insights, narratives and actionable recommendations for clients and internal teams.
• Develop and maintain dashboards and reporting frameworks to monitor performance and identify trends and opportunities.
• Establish appropriate KPIs and measurement approaches based on client and campaign objectives.
• Conduct deeper analysis where required to understand performance drivers and identify opportunities for optimisation.
• Support teams in developing a stronger understanding of performance and effectiveness.
• Stay current with developments in social, digital, measurement and analytics.
• Monitor performance and identify emerging trends, issues and opportunities.
• Work with relevant specialist teams to recommend appropriate optimisation opportunities.
• Help develop consistent approaches to measurement and reporting across accounts.
• Support the evaluation and use of relevant analytics, social and measurement tools.

Skills

Analytical thinking

Presentation skills

Communication skills

Stakeholder management

Problem-solving

Attention to detail

Tools

Sprinklr

Brandwatch

Meta Insights

Google Analytics

Job description

As part of our Strategy team, you will work across insights, social and performance to help clients make better, data-informed decisions. This role combines analytical thinking with an understanding of digital and content strategy, working across a portfolio of clients and alongside strategy, creative, account and specialist teams.

Key Responsibilities

Insights, Analytics & Reporting

• Lead and support reporting and performance analysis across a portfolio of client accounts.
• Translate data into clear insights, narratives and actionable recommendations for clients and internal teams.
• Develop and maintain dashboards and reporting frameworks to monitor performance and identify trends and opportunities.
• Establish appropriate KPIs and measurement approaches based on client and campaign objectives.
• Conduct deeper analysis where required to understand performance drivers and identify opportunities for optimisation.
• Support teams in developing a stronger understanding of performance and effectiveness.
• Stay current with developments in social, digital, measurement and analytics.

Strategy and Planning

• Use data and insights to inform social, content and broader communications strategies.
• Partner with strategy and creative teams to develop evidence-based recommendations, briefs and proposals.
• Identify audience, content and behavioural insights that can strengthen strategic and creative thinking.
• Support the development of testing and learning frameworks and translate findings into future recommendations.
• Contribute to strategic planning across existing clients and new business opportunities.

Performance and Optimisation

• Monitor performance and identify emerging trends, issues and opportunities.
• Work with relevant specialist teams to recommend appropriate optimisation opportunities.
• Help develop consistent approaches to measurement and reporting across accounts.
• Support the evaluation and use of relevant analytics, social and measurement tools.
• Promote good data and measurement practices across the team.

Project & Stakeholder Management

• Manage multiple workstreams from brief through to delivery, ensuring timelines and quality standards are met.
• Collaborate across disciplines and provide strategic and analytical support where needed.
• Work flexibly across accounts depending on client and business requirements.

Job Specifications

1. Knowledge and Experiences Required

• 5-7 years' experience in social media, content strategy, or performance marketing, with a proven track record in insights-led content creation.
• Good understanding of social and digital ecosystems, including organic and paid activity.
• Experience using analytics platforms (e.g., Sprinklr, Brandwatch, Meta Insights,Google Analytics) to drive strategy.

2. Skills Required

• Strong analytical and problem-solving capabilities.
• Ability to translate complex information into clear and actionable insights.
• Strong presentation and communication skills.
• Strong stakeholder and client-management skills.
• Comfortable working with data, reporting tools and dashboards.
• Able to connect performance insights with strategic and creative thinking.
• Strong attention to detail and reporting accuracy.

3. Attributes

• Team player with a 'hands-on' approach
• Responsible, with a 'can do', willing and positive attitude to be a support system for our clients
• Ability to work under tight deadlines with multiple projects
• An ability to prioritise workload as well as an ability to pre-empt, identify and respond to problems
• Reliability, i.e. resilience, confidence, tenacity and maturity
• Personal, enthusiastic and committed - capable of gaining trust and respect from colleagues