Senior Social Impact Strategist

Love Frankie; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Love Frankie in Singapore is seeking a Strategist to lead audience-centred strategies across regional projects, blending research, insights and 360 campaigns to drive social impact.

You will identify target audiences, develop campaigns, and design capacity-building programs for youth and civil society, while managing client relationships and contributing to new business opportunities in APAC.

Qualifications

• 5+ years in advertising, marketing or media & communications agencies with a passion for social impact.
• Proven track record creating insights-driven strategies for end-to-end campaigns.
• Experience in ideating and developing strategic proposals and customized program strategies.
• Clear understanding of how research supports and complements project strategy, and be familiar with insights and impact metrics.
• Exceptional experience in client management and co-designing solutions to complex problems.
• Full awareness of creative processes and techniques including digital platforms.
• Experience in initiating and developing new opportunities for partnership and collaboration across sectors with diverse partners & stakeholders.
• Experience working in Asia Pacific, in cross-cultural environments, with knowledge on regional trends.

Responsibilities

• Develop audience-centred strategy across allocated projects, including research on local issues, landscape, and policies, development of campaign messages, and building out theories of change.
• Lead audience identification, segmentation, and profiling, across allocated projects, and translate these insights into strategic parameters for creative work.
• Develop campaign strategies that tackle social issues and promote positive behavior change with a 360 communications approach.
• Develop and design capacity-building programs upskill target beneficiaries including youth and civil society organisations.
• Oversee onboarding and briefing of the creative team on campaign strategy and ensure smooth client transitions from pitching to project kickoff.
• Provide strategic advisory support to retainer clients on sectoral trends and external realities.
• Oversee implementation of organic and paid social strategies to drive reach and engagement.

Skills

Advertising experience

Strategic thinking

Client management

APAC regional knowledge

Cross-cultural collaboration

Job description

Love Frankie in Singapore is seeking a Strategist to lead audience-centred strategies across regional projects, blending research, insights and 360 campaigns to drive social impact.

You will identify target audiences, develop campaigns, and design capacity-building programs for youth and civil society, while managing client relationships and contributing to new business opportunities in APAC.