Strategist

Love Frankie; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Love Frankie in Singapore is seeking a Strategist to lead audience-centred strategies across regional projects, blending research, insights and 360 campaigns to drive social impact.

You will identify target audiences, develop campaigns, and design capacity-building programs for youth and civil society, while managing client relationships and contributing to new business opportunities in APAC.

Qualifications

• 5+ years in advertising, marketing or media & communications agencies with a passion for social impact.
• Proven track record creating insights-driven strategies for end-to-end campaigns.
• Experience in ideating and developing strategic proposals and customized program strategies.
• Clear understanding of how research supports and complements project strategy, and be familiar with insights and impact metrics.
• Exceptional experience in client management and co-designing solutions to complex problems.
• Full awareness of creative processes and techniques including digital platforms.
• Experience in initiating and developing new opportunities for partnership and collaboration across sectors with diverse partners & stakeholders.
• Experience working in Asia Pacific, in cross-cultural environments, with knowledge on regional trends.

Responsibilities

• Develop audience-centred strategy across allocated projects, including research on local issues, landscape, and policies, development of campaign messages, and building out theories of change.
• Lead audience identification, segmentation, and profiling, across allocated projects, and translate these insights into strategic parameters for creative work.
• Develop campaign strategies that tackle social issues and promote positive behavior change with a 360 communications approach.
• Develop and design capacity-building programs upskill target beneficiaries including youth and civil society organisations.
• Oversee onboarding and briefing of the creative team on campaign strategy and ensure smooth client transitions from pitching to project kickoff.
• Provide strategic advisory support to retainer clients on sectoral trends and external realities.
• Oversee implementation of organic and paid social strategies to drive reach and engagement.

Skills

Advertising experience

Strategic thinking

Client management

APAC regional knowledge

Cross-cultural collaboration

Job description

Love Frankie is a leading social change agency that specializes in supporting purpose-driven organizations across the Asia Pacific region to create meaningful social impact . We harness storytelling, creativity, media and community engagement to tackle some of the region's most pressing issues including: intolerance and hate speech, digital+media literacy, migration, human trafficking, gender equality, LGBTI rights, mental health, education as well as environmental & biodiversity protection.

Our team of highly-skilled and passionate communications professionals manage a portfolio of exciting, high profile regional projects with clients including UN agencies, corporate and family foundations, governments, NGOs, global tech companies and purpose-driven brands.

At Love Frankie, we value difference by fostering an inclusive space that recognises and celebrates the unique and varied perspectives and skills that every team member brings.

The Role

As a Strategist, your responsibilities will include but are not limited to:

Strategy Development & Strategic Advisory (60%)

• Develop audience-centred strategy across allocated projects, including research on local issues, landscape, and policies, development of campaign messages, and building out theories of change
• Work with Research team on unpacking research scopes, identifying clear communication problems, and reviewing methodology that will allow understanding of local issues and culture for incisive campaign and program work
• Lead audience identification, segmentation, and profiling, across allocated projects, and translate these insights into strategic parameters for creative work
• Develop campaign strategies that tackle social issues and promote positive behavior change, considering a 360 communications approach and identify targeted channels that are aligned with client objectives and relevant to target audience groups
• Develop and design capacity-building programs that upskill target beneficiaries based on project’s strategic direction, including but not limited to youth, civil society organisations, and development sector organisations.
• Lead on preliminary project management stages across all projects, including onboarding relevant team members, ensuring a smooth client transition from pitching to project kickoff, and briefing in the creative team on campaign/program strategy.
• Provide strategic advisory support to selected retainer clients across program and communications goals, providing insight on sectoral trends and how they can respond to external realities in an informed and incisive manner
• Oversee implementation of organic and paid social strategies to drive reach and engagement of social media content and website

Business Partnerships & Development (40%)

• Support Strategy Director with proposal preparation for new business opportunities, including preliminary desk research, creative brainstorms with team members, optimised M&E approaches and finessing of proposal to be ready for pitching.
• Support CEO and Strategy Director in developing & nurturing new relationships with existing and new clients in Singapore and across the region including private sector partners, government, donors, NGO/CSOs and other key stakeholders. This will also include pitching and negotiating for new business opportunities.
• Manage financial projections and budget for new business in consultation with COO, scaling project scope and quote as needed based on target margins, client requests, and internal capabilities.
• Support CEO and Strategy Director to develop new business strategy and communications strategy for Love Frankie’s growth.

Qualifications & Skills

You will be an excellent multi-tasker working across a variety of projects at any given time. You will be extremely organised and able to independently manage your own time, workflow and scheduling in order to meet deadlines, while building & maintaining strong relationships with Love Frankie’s diverse regional clients.

You will ideally have:

• 5+ years’ experience in advertising, marketing or media & communications agencies combined with a demonstrated passion for social impact
• Proven track record creating insights-driven strategies for end-to-end communications campaigns
• Experience in ideating and developing strategic proposals and customized program strategies based on client needs
• A clear understanding of how research supports and complements project strategy, and be familiar with research insights and impact metrics
• Exceptional experience in client management and co-designing solutions to complex problems
• Full awareness of creative processes and techniques including digital platforms
• Experience in initiating and developing new opportunities for partnership and collaboration across sectors with diverse partners & stakeholders
• Experience working in Asia Pacific, in cross-cultural environments, with in-depth knowledge on regional pop culture, media & communication trends
• General socio-political knowledge and interest in APAC region
• A keen eye on the pulse of the market. Stay up to speed with the wider industry trends and proactively apply that to your projects.