Senior Sales Engineer – Industrial Automation Growth

Pepperl+Fuchs Group; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Pepperl+Fuchs Group is seeking a Senior Sales Engineer to drive revenue growth by identifying new opportunities and managing strategic customer relationships across diverse industries. The role blends technical insight with commercial acumen in an international environment.

Responsibilities include crafting tailored automation proposals, expanding key accounts, and collaborating with engineering and product teams to deliver value-driven solutions while traveling extensively within Singapore.

Qualifications

• Bachelor's degree in Electrical, Electronic, Mechanical, Mechatronics, or related engineering.
• Minimum 3 years of sales, business development, or application engineering in industrial automation.
• Strong technical understanding of Process/Factory Automation, control systems, and instrumentation.
• Proven track record of achieving sales targets and managing key accounts.
• Experience with OEMs, system integrators, distributors, and end users across industries.
• Excellent communication, presentation, negotiation, and relationship-building skills.
• Own transportation and willingness to travel extensively within Singapore.

Responsibilities

• Drive revenue growth by identifying, developing, and converting new business opportunities across the territory.
• Build, manage, and expand strategic customer accounts with key decision-makers and engineers.
• Understand customer applications to tailor automation solutions delivering business value.
• Prepare and deliver technical proposals, quotations, product presentations, and workshops.
• Develop territory/account plans and maintain a healthy sales pipeline to meet targets.
• Collaborate with Engineering, Product Management, Marketing, and regional teams for seamless solutions.
• Monitor market trends and competitors to identify growth opportunities.
• Maintain accurate CRM records, forecasts, and opportunity pipelines.

Skills

Strong communication and presentation

Negotiation and relationship building

Sales experience in industrial automa

Travel willingness within Singapore

Education

Bachelor's degree in Electrical/Electronic/Mechanical/Mechatronics or related engineering

Tools

CRM systems

Sales forecasting

Pipeline management

Job description

Pepperl+Fuchs Group is seeking a Senior Sales Engineer to drive revenue growth by identifying new opportunities and managing strategic customer relationships across diverse industries. The role blends technical insight with commercial acumen in an international environment.

Responsibilities include crafting tailored automation proposals, expanding key accounts, and collaborating with engineering and product teams to deliver value-driven solutions while traveling extensively within Singapore.