Senior Sales Director, Asia

Excelitas Technologies Singapore Pte. Ltd.; Singapore; On-site; SGD 180,000 - 280,000; Full time

Job summary

Excelitas Technologies Singapore Pte. Ltd. seeks a Senior Sales Director to lead Asia growth, strengthen key customer relationships, and expand market presence across major Asian markets.

You will align AIS initiatives with regional sales objectives, identify strategic opportunities, and drive revenue growth. You will mentor regional Business Development Managers, build executive relationships, and work cross-functionally with Marketing, Product Management, Engineering, and Operations to ensure

Qualifications

• 10+ years of relevant sales experience with at least 5 years in direct sales leadership across Asia.
• Proven track record growing revenue and market share in multiple Asian markets (China, HK, Taiwan, Japan, India).
• Experience developing regional sales strategies, go-to-market plans, and annual targets.

Responsibilities

• Develop and execute the Asia growth strategy aligned with AIS and Excelitas’ objectives.
• Identify, prioritize, and pursue new market opportunities and strategic accounts.
• Lead, coach, and manage regional Asia Business Development Managers.
• Build executive-level relationships with customers, channel partners, and government bodies.
• Drive pipeline creation, forecasting, and revenue growth across Asia.
• Collaborate with Marketing, Product Management, Engineering, and Operations to align roadmaps with growth initiatives.
• Develop and monitor regional sales targets, forecasts, and performance metrics.

Skills

Strategic sales leadership

Channel development

Customer relationship management

Forecasting

Team leadership

Education

University degree in Business Administration, Engineering, or related discipline

Tools

Salesforce

Job description

Overview:

This is a strategic regional leadership opportunity to drive business growth and market expansion across Asia. The Senior Sales Director will play a key role in strengthening customer relationships, developing new business opportunities, and expanding our presence across key Asian markets.

Job Description:

• Develop and execute the Asia growth strategy, aligned with Advanced Industrial Sensing (AIS) and Excelitas’ business objectives.
• Identify, prioritize, and pursue new market opportunities, strategic accounts, and emerging applications.
• Lead, coach, and manage regional Asia Business Development Managers.
• Build executive-level relationships with key customers, channel partners, government organizations, and industry stakeholders.
• Drive pipeline creation, business development activities, and revenue growth across the region.
• Assess market trends, competitive dynamics, customer needs, and investment opportunities to support long-term growth.
• Improve market coverage, customer engagement, and channel effectiveness across Asia.
• Partner with Product Management, Engineering, and Operations teams to align market opportunities with product roadmaps and growth initiatives.
• Develop and monitor regional sales targets, forecasts, and performance metrics.
• Identify resource, investment, and capability requirements needed to accelerate growth and expand market share.
• Demonstrate proficiency in Salesforce or similar CRM systems, with the ability to drive disciplined pipeline management, forecasting, and opportunity tracking across the Asia sales organization.
• Travel as required to meet business targets and objectives.

Job Requirements:

• University degree in Business Administration, Engineering, or a related discipline.
• 10+ years of relevant sales experience, including at least 5 years in a direct sales leadership role, with a demonstrable track record of achieving revenue and business growth across Asia.
• Proven experience leading sales activities across multiple Asian markets, ideally including China, Hong Kong, Taiwan, Japan, and India.
• Demonstrated track record of growing revenue, market share, and strategic customer accounts.
• Experience developing and executing regional sales strategies, go-to-market plans, and annual sales targets aligned with overall business objectives.
• Experience working closely with Marketing, Product Management, Engineering, Operations, and Supply Chain teams to address customer requirements and support business growth.
• Proven ability to build, lead, and develop high-performing regional sales teams, including setting targets, coaching, and performance management.