Senior Revenue Growth Analyst

Asia Pacific Breweries Singapore (Part of The HEINEKEN Company); Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Asia Pacific Breweries Singapore (Part of The HEINEKEN Company) is seeking a Revenue Growth Analyst to support the Revenue Management agenda. You will analyze business performance, identify growth opportunities, and provide data-driven insights to inform RM initiatives across pricing, mix, promotions and trade terms.

You will collaborate with cross-functional teams and contribute to building and maintaining PowerBI dashboards and data sources, enabling weekly and monthly strategic reviews.

Qualifications

• Strong analytical thinking and ability to translate data into actionable insights.
• Experience with revenue management concepts and data sources is a plus.
• Proficiency in data storytelling and dashboard creation.

Responsibilities

• Support RM agenda by analyzing performance and identifying growth opportunities.
• Assist in planning, execution and monitoring of RM strategies across pricing, mix, promotions and trade terms.
• Create and maintain dashboards and data sources to drive weekly/monthly insights for stakeholders.
• Collaborate with cross-functional teams to streamline data management and enhance decision making.

Tools

PowerBI

Job description

The Revenue Growth Analyst will support the development and execution of the company’s Revenue Management (RM) agenda to achieve strategic business objectives. The individual will be responsible for analysing business performance, identifying growth opportunities, and providing data-driven insights to support RM initiatives. Working closely with cross-functional stakeholders, the Revenue Growth Analyst will contribute to the planning, execution, and monitoring of RM strategies across the five key levers: Brand Strategic Pricing, Channel Pack Price Architecture, Mix Management, Promotional and Trade Term Management.

• Brand Portfolio Pricing & Pack-Price Architecture: Conduct annual brand pricing review based on market data analyses and/or conjoint consumer research to derive brand elasticity, review of actual price ladder vs brand equity, value chain margin development. Utilize AC Nielsen and individual retailers’ scanned sales data to assess promo depth of all SKUs, manage and provide recommendation to the sales team
• Support price revision implementation including outlet/customer margin implications, List Price changes and execution tracking to ensure intended Net Price realization.
• Mix: Consolidate current mix performance, identify mix opportunities, and support prioritization of SKU mix based on profitability-potential analytics and track SKU mix allocation execution. Set SKU segmentation, PICOS standards and track execution
• Promotions: Continuously track promo performance (uplift, ROI) using promo analytics. Evaluate promo effectiveness, highlight variance, and assist in the preparation of action plans
• Evaluate outlet-level promotional mechanics, assessing incremental volume, revenue, margin and ROI; Develop guardrails on promotional depth, frequency and mechanics.
• Discounts & Trade Terms: Build profit pool of outlets/retailers, quantify the trading terms spent and discounts claims by retailers.Identify profit pool opportunities & defensibility risks: translate into trade term guardrails. Provide recommendations to account teams on how to improve SMART conditionality of terms
• Review of profit pools to assess Net Revenue, Trade Investment and Profitability by segment/customer; Refine differentiated trade-term guardrails to apply to both existing and new outlet contract renewals.
• Value Chain and Price Maintenance: Creation of price structures for new product innovations and review of base and trade margins for individual SKUs. Maintain master price file and inputs for price maintenance in collaboration with order-to-cash team

Assist in streamlining and improvement of data management:

• Disciplined analytics (combining internal and external data, financial and non-financial)
• Creation and maintenance of relevant dashboards, linking of data sources, aggregation & consolidation, and utilization of data analytics tools ie: PowerBI to translate data into easily understandable charts
• Utilize data to drive insights and create actionable insights that can be adopted by the relevant stakeholders on a weekly / monthly basis
• Establish and form convincing arguments and story-telling to shape the revenue and growth agenda supported by data
• Evaluating performance to ensure execution and continuous improvement through learnings. Improving and optimising data operations
• Assist in the various workstreams and support other team members in the quest towards using data as the platform for decision making
• Application of relevant revenue management techniques to help grow our revenue and assess campaign performance to optimize pricing strategy