Senior RMG Analyst

APB Singapore; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

APB Singapore is seeking a Revenue Growth Analyst to support the company’s Revenue Management agenda. You will analyse performance, identify growth opportunities, and provide data-driven insights to drive RM initiatives across pricing, mix, promotions, and terms.

You will consolidate data from multiple sources, create dashboards (PowerBI) and help shape pricing and revenue strategy with cross-functional teams on a weekly/monthly basis.

Qualifications

• Strong analytical skills with ability to translate data into actionable insights.
• Experience supporting revenue management or pricing initiatives.
• Ability to work with cross-functional teams and present findings clearly.

Responsibilities

• Analyse business performance to identify growth opportunities.
• Support planning, execution, and monitoring of RM strategies across pricing, mix, promotions, and terms.
• Collaborate with stakeholders to translate data into revenue growth actions.
• Develop dashboards and reports to track KPI performance and ROI.
• Evaluate campaign performance and optimize pricing strategy.

Skills

Data analysis

Cross-functional collaboration

Pricing analytics

Storytelling with data

Tools

PowerBI

Excel

Job description

The Revenue Growth Analyst will support the development and execution of the company's Revenue Management (RM) agenda to achieve strategic business objectives. The individual will be responsible for analysing business performance, identifying growth opportunities, and providing data-driven insights to support RM initiatives. Working closely with cross-functional stakeholders, the Revenue Growth Analyst will contribute to the planning, execution, and monitoring of RM strategies across the five key levers: Brand Strategic Pricing, Channel Pack Price Architecture, Mix Management, Promotional and Trade Term Management.

• Brand Portfolio Pricing & Pack-Price Architecture: Conduct annual brand pricing review based on market data analyses and/or conjoint consumer research to derive brand elasticity, review of actual price ladder vs brand equity, value chain margin development. Utilize AC Nielsen and individual retailers' scanned sales data to assess promo depth of all SKUs, manage and provide recommendation to the sales team
• Support price revision implementation including outlet/customer margin implications, List Price changes and execution tracking to ensure intended Net Price realization.

• Mix: Consolidate current mix performance, identify mix opportunities, and support prioritization of SKU mix based on profitability-potential analytics and track SKU mix allocation execution. Set SKU segmentation, PICOS standards and track execution

• Promotions: Continuously track promo performance (uplift, ROI) using promo analytics. Evaluate promo effectiveness, highlight variance, and assist in the preparation of action plans
• Evaluate outlet-level promotional mechanics, assessing incremental volume, revenue, margin and ROI; Develop guardrails on promotional depth, frequency and mechanics.

• Discounts & Trade Terms: Build profit pool of outlets/retailers, quantify the trading terms spent and discounts claims by retailers.Identify profit pool opportunities & defensibility risks: translate into trade term guardrails. Provide recommendations to account teams on how to improve SMART conditionality of terms
• Review of profit pools to assess Net Revenue, Trade Investment and Profitability by segment/customer; Refine differentiated trade-term guardrails to apply to both existing and new outlet contract renewals.

• Value Chain and Price Maintenance: Creation of price structures for new product innovations and review of base and trade margins for individual SKUs. Maintain master price file and inputs for price maintenance in collaboration with order-to-cash team

Assist in streamlining and improvement of data management:

• Disciplined analytics (combining internal and external data, financial and non-financial)
• Creation and maintenance of relevant dashboards, linking of data sources, aggregation & consolidation, and utilization of data analytics tools ie: PowerBI to translate data into easily understandable charts
• Utilize data to drive insights and create actionable insights that can be adopted by the relevant stakeholders on a weekly / monthly basis
• Establish and form convincing arguments and story-telling to shape the revenue and growth agenda supported by data
• Evaluating performance to ensure execution and continuous improvement through learnings. Improving and optimising data operations
• Assist in the various workstreams and support other team members in the quest towards using data as the platform for decision making
• Application of relevant revenue management techniques to help grow our revenue and assess campaign performance to optimize pricing strategy