Senior Retail Store Manager

VF SINGAPORE OVERSEAS SERVICES PTE. LTD.; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

The North Face Singapore is seeking a Senior Store Manager to lead the overall performance and operations of its retail stores in Singapore. You will translate brand strategies into strong commercial results, deliver premium consumer experiences, and build a capable store organization across the portfolio.

Responsibilities include driving sales, profitability, and store initiatives, managing budgets, forecasting, and coordinating cross-functional projects with partners to ensure consistent brand

Qualifications

• Strong leadership and coaching for multi-store teams.
• Commercial mindset with ownership and results focus.

Responsibilities

• Lead overall performance and operations of The North Face Singapore stores.
• Manage store profitability, budgets, and controllable costs with the Business Manager.
• Oversee store operations, compliance, and risk management across the portfolio.
• Drive omnichannel and digital retail execution including store fulfilment and CRM.

Job description

Position Definition (Key Purpose of the Position)

The Senior Store Manager is responsible for leading the overall performance and operations of the The North Face retail stores in Singapore. The role translates the brand's strategies into strong commercial results, consistent consumer experiences, disciplined retail execution, and a capable, engaged store organization. As a leader, this position directs cross-functional retail initiatives, supports store expansion projects, and builds sustainable talent and operating capabilities across the store portfolio.

Key Result Areas

1. Commercial Performance & Profitability
   • Deliver annual, seasonal, monthly, and weekly sales and profitability targets across the store portfolio.
   • Together with the Business Manager, manage store operating expenses, payroll, and controllable costs within approved budgets.
   • Monitor traffic, and KPI - ATV/UTV/CR; develop corrective action plans where required.
   • Lead store-level forecasting, performance reviews, and commercial action planning.
2. Consumer Experience & Brand Execution
   • Ensure consistent delivery of a premium, consumer-focused store experience in line with The North Face brand standards.
   • Ensure effective execution of visual merchandising, product launches, promotions, campaigns, and retail events.
   • Drive consumer engagement, membership or CRM enrolment, build a strong clientele, and establish service recovery practices.
   • Use consumer feedback and store insights to improve service standards and commercial performance.
3. Store Operations, Compliance & Risk
   • Oversee daily store operations, including opening and closing procedures, cash handling, banking, roster management, and facilities coordination.
   • Ensure compliance with company policies, operational standards, audit requirements, local labour requirements, health and safety standards, and loss-prevention procedures.
   • Maintain business continuity and ensure timely escalation and reporting of operational or safety incidents.
   • Drive consistent execution of standard operating procedures across all stores.
4. Inventory & Merchandise Productivity
   • Ensure accurate inventory records, stock counts, replenishment, stock transfers, and stockroom discipline.
   • Monitor sell-through, stock cover, ageing inventory, markdowns, shrinkage, and product availability; implement actions to improve inventory productivity.
   • Partner with merchandising, planning, and visual merchandising teams on allocation, replenishment, product feedback, and promotional execution.
5. People Leadership & Organization Capability
   • Lead manpower planning, recruitment, onboarding, scheduling, coaching, performance management, employee relations, and succession planning.
   • Build a high-performing and engaged frontline organization with clear objectives, regular feedback, and development plans.
   • Develop assistant managers and future store leaders while improving employee retention and productivity.
   • Ensure staffing levels and labour deployment support service and commercial needs.
6. Omnichannel & Digital Retail Execution
   • Support the execution of relevant omnichannel services, including store fulfilment, click-and-collect, and online-to-offline consumer journeys where applicable.
   • Ensure store and online promotions, product information, consumer communications, and service standards are aligned.
   • Drive adoption of retail systems, digital tools, membership platforms, and clientele building capabilities.
7. Store Projects & Network Development
   • Support new-store openings, relocations, renovations, closures, and other retail projects in Singapore.
   • Coordinate people readiness, operational setup, stock preparation, training, and launch execution with cross-functional partners.
   • Ensure project milestones, opening standards, and post-opening stabilization plans are delivered.
8. Reporting & Cross-Functional Collaboration
   • Provide timely and accurate sales, inventory, people, and operational reports with clear insights and recommended actions.
   • Partner closely with merchandising, planning, visual merchandising, marketing, CRM, e-commerce, logistic, finance, HR, IT, landlords, and service providers.
   • Maintain proactive communication with the management team and ensure follow-through on agreed actions.

Competency Requirements

• Behavioral Competencies
  • Strong leadership with the ability to motivate, coach, and inspire multi-store retail teams.
  • Commercial mindset with strong ownership, judgement, and result orientation.
  • Effective people management, including development, conflict resolution, and employee engagement.
  • Excellent communication, stakeholder management, and interpersonal skills.
  • Ability to work under pressure, manage multiple priorities, and lead change in a fast-paced retail environment.
• Functional Competencies
  • Proven multi-store retail management capability with experience in sales growth, profitability, and operation