Senior Regional Product Executive

People Profilers Pte Ltd; Singapore; On-site; SGD 80,000 - 140,000; Full time

Job summary

People Profilers Pte Ltd is seeking a regional Product Manager to lead the Textile product category, driving growth, profitability and sustainability. You will oversee the full lifecycle, ensure strategic business practices, and steer marketing initiatives through research, planning and execution.

You will manage regional objectives, collaborate with third-party partners, and align with local teams to deliver workshops, optimise PSI, and drive channel development across Southeast Asia.

Qualifications

• Diploma or degree in Business or Marketing.
• Minimum 2 years in product management or marketing with regional exposure preferred.
• Proven track record in managing product lifecycles and driving sales and marketing activities regionally.

Responsibilities

• Oversee regional product management to achieve sales, profitability and long-term sustainability.
• Manage the entire product lifecycle with market needs and regional objectives in mind.
• Establish structured processes for professional and strategic product activities.
• Conduct market analysis and competitive benchmarking to inform positioning and marketing plans.
• Lead regional sales and marketing initiatives, collaborating with media partners to maximize ROI.
• Partner with colour specialists and solution providers for workshops to boost product adoption and sales.
• Oversee PSI across the region to optimise stock levels and availability.
• Plan and execute advertising and promotion budgets for maximum impact.
• Develop strategies to increase product sales through channel development and reviews.
• Collaborate with local teams and partners to implement channel plans.

Skills

Market research

Competitive analysis

Channel development

Budget planning

PSI management

Leadership

Data-driven

Stakeholder engagement

Education

Diploma/Degree in Business or Marketing

Job description

Job Summary

Lead the Textile product category to achieve growth, profitability, and sustainability. This role oversees the full product lifecycle, ensures strategic business practices, and drives marketing initiatives through research, planning, and execution.

Responsibilities

• Oversee regional product management to achieve business objectives, including sales, profitability, and long-term sustainability
• Manage the entire product lifecycle, ensuring alignment with market needs and regional business objectives
• Establish and maintain structured processes to ensure a professional and strategic approach to business activities within the product category
• Conduct market analysis and competitive benchmarking to inform product positioning and marketing plans that drive growth within the product category
• Lead regional sales and marketing initiatives, including collaborations with third‑party media partners, ensuring timely execution and impactful results to maximise ROI
• Partner with industry professionals, including colour specialists and solution providers, to deliver workshops and training sessions that enhance product adoption and boost sales across the region
• Oversee PSI (Purchase, Sales & Inventory) across the region to optimise stock levels and ensure timely product availability
• Plan and ensure timely, efficient execution of Advertising & Promotion budgets to maximise market impact
• Develop strategies to increase product sales by working with local sales subsidiaries to build new channels and review channel performance, including monthly PDCA reviews
• Collaborate with local teams and partners to implement channel development plans effectively

Requirements

• Diploma/Degree in Business or Marketing
• Minimum 2 years in product management or marketing, with regional exposure preferred
• Proven track record in managing product lifecycles and driving sales and marketing activities across the Southeast Asia market
• Technical & Business Skills: Market research | Competitive analysis | Channel development | PSI (Purchase, Sales & Inventory) management | Budget planning
• Leadership & Collaboration: Ability to work across multiple markets and cultures | Collaborating with local sales companies and external partners | Stakeholder engagement, including conducting workshops and training sessions
• Analytical & Strategic Thinking: Data-driven decision-making | Strong planning and execution capabilities
• Willingness to travel within the region as required

All Successful candidates can expect a very competitive remuneration package and a comprehensive range of benefits.

We regret that only shortlisted candidates will be notified.