Senior Regional Product Executive

EPSON SINGAPORE PTE LTD; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

EPSON SINGAPORE PTE LTD in Singapore seeks a senior leader to drive the Textile product category, guiding lifecycle, strategy, and market execution across the region.

You will collaborate with sales, marketing, and partners, run market research, manage inventory and budgets, and lead training to boost adoption and sales. The role requires regional exposure, diplomacy, and travel within Southeast Asia.

Qualifications

• Demonstrated ability in market research and competitive analysis.
• Experience with PSI (Purchase, Sales & Inventory) management and budgeting.
• Data-driven decision making with strong planning and execution.
• Excellent verbal and written English; regional language skills are a plus.

Responsibilities

• Oversee regional product management to achieve business objectives, including sales, profitability, and long-term sustainability.
• Manage the entire product lifecycle, ensuring alignment with market needs and regional business objectives.
• Establish and maintain structured processes to ensure a professional and strategic approach to business activities within the product category.
• Lead regional sales & marketing initiatives, including collaborations with third-party media partners, ensuring timely execution and impactful results to maximise ROI.
• Partner with industry professionals to deliver workshops and training sessions that boost product adoption and sales across the region.
• Oversee PSI (Purchase, Sales & Inventory) across the region to optimise stock levels and ensure timely product availability.

Skills

Market research

Competitive analysis

Channel development

PSI management

Budget planning

Data-driven decisions

Strategic planning

Communication

Travel readiness

Education

Diploma/Degree in Business or Marketing

Job description

Job Summary

Lead the Textile product category to achieve growth, profitability, and sustainability. This role oversees the full product lifecycle, ensures strategic business practices, and drives marketing initiatives through research, planning, and execution.

Key Accountabilities

1. Product Strategy & Management

• Oversee regional product management to achieve business objectives, including sales, profitability, and long-term sustainability.


• Manage the entire product lifecycle, ensuring alignment with market needs and regional business objectives.

2. Process & Operational Excellence

• Establish and maintain structured processes to ensure a professional and strategic approach to business activities within the product category.

3. Market Research & Marketing Execution

• Conduct market analysis and competitive benchmarking to inform product positioning and marketing plans to help growth within the product category.


• Lead regional sales & marketing initiatives, including collaborations with third-party media partners, ensuring timely execution and impactful results to maximise ROI.

4. Stakeholder Engagement & Training

• Partner with industry professionals, including colour specialists and solution providers, to deliver workshops and training sessions that enhance product adoption and boost sales across the region.

5. Inventory & Financial Management

• Oversee PSI (Purchase, Sales & Inventory) across the region to optimise stock levels and ensure timely product availability.


• Plan and ensure timely execution of Advertising & Promotion budgets efficiently to maximise market impact.

6. Marketing & Channel Development

• Develop strategies to increase product sales by working with local Epson sales subsidiaries to build new & review the channel’s performance, and conducting monthly PDCA reviews.


• Collaborate with local teams and partners to implement channel development plans effectively.

Key Job Requirements

Job / Skills Competencies

1. Technical & Business Skills:

• Strong understanding of market research, competitive analysis, and channel development.


• Proficiency in PSI (Purchase, Sales & Inventory) management and budget planning.

2. Leadership & Collaboration:

• Ability to work across multiple markets and cultures, collaborating with local sales companies and external partners.


• Skilled in stakeholder engagement, including conducting workshops and training sessions.

3. Analytical & Strategic Thinking:

• Data-driven decision-making with strong planning and execution capabilities.

4. Communication:

• Excellent verbal and written communication skills in English; additional regional languages are a plus.

5. Mobility:

• Willingness to travel within the region as required

Critical Work Experience

• Minimum 2 years in product management or marketing, with regional exposure preferred.


• Proven track record in managing product lifecycles and driving sales & marketing activities across the Southeast Asia market

Qualifications

• Diploma/Degree in Business or Marketing