Regional Product Specialist

CANON SINGAPORE PTE. LTD.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Canon Singapore Pte. Ltd. seeks a Regional Go-To-Market & Launch Strategy lead to adapt global product launches into regional strategies, detailing country configurations, messaging, and timelines for local success.

This role also covers regional pricing architecture, portfolio optimization, HQ/vendor governance, and creation of sales and marketing kits, training sessions, and competitive intelligence to strengthen market leadership.

Qualifications

• Bachelor’s degree in Marketing, Print Science, or Engineering.
• 5 to 8 years of product management experience governing regional portfolios in production printing or high-cap B2B hardware.
• Proficient in Microsoft Office applications (Excel and PowerPoint).
• Strong written and verbal communication and ability to manage coworkers.
• Organizational, analytical, proactive problem-solving skills.
• Interpersonal skills to build relationships across departments, customers and vendors.
• Leadership and coaching ability to lead and develop team members.
• People management including delegation and workload planning.
• Regional pricing architecture development and execution aligned with market trends.
• Product training and presentations for ASOs, CBPs and end-users.

Responsibilities

• Adapt global product launches into regional strategies with country-level configurations, messaging and timelines.
• Develop regional pricing architecture and manage portfolio performance per country.
• Govern HQ/vendor interfaces; ensure product specs and releases are up-to-date.
• Create sales and marketing kits, collateral, and decision-support tools.
• Conduct regional competitive intelligence and enable regional teams.

Skills

Leadership

Communication

People management

Analytical thinking

Organizational skills

Problem solving

Team collaboration

Pricing strategy

Education

Bachelor’s Degree in Marketing, Print Science, or Engineering

Tools

Excel

PowerPoint

Job description

Regional Go-To-Market & Launch Strategy

Adapt global product launches into regional strategies, specifying variations in country-level configurations, messaging, and timelines.
Regional Pricing Architecture & Margin Management

HQ (CPP&Canon Inc) & Vendors Interface Governance

Act as the primary liaison between global headquarters (CPP & Canon Inc.), external vendors, and regional entities. Ensure all ASOs and CBPs are continuously updated with the latest product specifications, releases, and operational insights.

Portfolio optimization and Budgetary

Monitor unit sales performance per country, manage phased End-of-Life (EOL) tracks and work on quarterly budget and expense (F1, F2 and main expenses)

Sales and marketing kits development

Standardize and develop product-specific sales and marketing enablement kits for regional distribution. Deliverables encompass customer-facing collateral (brochures, presentations, print samples) and commercial decision-making tools (margin calculators and TCO toolkits).

Regional Competitive Intelligence Gathering

Analyze competitive landscapes across different countries, designing defensive sales toolkits to combat local competitors.

Job Requirement

• Bachelor’s Degree in Marketing, Print Science, or Engineering.
• 5 to 8 years of product management experience, with a solid track record governing regional product portfolios in production printing or high-cap B2B hardware.
• Proficient in Microsoft Office applications (especially Excel and PowerPoint)
• Good written and verbal communication skills. Able to manage co-workers in a team.
• Good organizational and analytical skills, forward thinking and able to handle situations with problem solving skills.
• Good interpersonal skills to build effective working relationships across internal departments, regional customers and external vendors.
• Leadership & Coaching – Able to lead, coach and develop team members, providing clear direction and constructive feedback.
• People management skills, including task delegation, workload planning and development of team members.
• Regional pricing architecture - Able to develop and execute pricing architectures across ASOs and CBPs, ensuring alignment with market trends, product positioning strategies, and competitor pricing models.
• Product Training & Presentations - Able to conduct professional product presentations and structured training sessions for ASOs, CBPs, and end-users to ensure comprehensive product understanding and market readiness.