Senior Public Relations Executive

FAST RETAILING CO., LTD.; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

FAST RETAILING CO., LTD. seeks a Senior Public Relations Executive to drive PR campaigns that elevate the brand and strengthen media coverage in Singapore.

You will coordinate media and influencer relations, manage sustainability communications, and collaborate with cross-functional teams to align communications with business goals. The ideal candidate brings media and in-house experience, a strong network with local media and creators, and a passion for translating brand objectives into

Qualifications

• Experience translating brand and business objectives into campaigns.
• In-house and agency experience preferred.
• Strong network with Singapore media and creators beneficial.

Responsibilities

• Create and execute PR campaigns to enhance brand reputation.
• Draft/ distribute press releases, Q&A, and briefing materials.
• Maintain media lists, coordinate pitching, interviews and events.
• Monitor media coverage and produce management reports.
• Manage long-term influencer relationships and product seeding.
• Collaborate with cross-functional teams on sustainability and partnerships.

Skills

Media relations

Influencer relations

PR strategy

Leadership

Stakeholder mgmt

Education

Degree in Business or Communications

Job description

We are looking for a driven, creative and business-minded Senior Public Relations Executive to support the development and execution of our communication strategies. PR is a strategic growth driver for the business, and we are looking to strengthen this team with talent who can elevate our brand presence and impact. The ideal candidate has experience both in media and in-house environments, with the ability to navigate different perspectives and translate them into effective campaigns. We also welcome candidates with strong expertise in influencer relations, who can bring fresh approaches to building advocacy and brand love whilst equally adept at translating brand, cultural and business objectives into impactful communication strategies The role is for someone who understands how communication drives both business value and societal impact and is passionate about delivering initiatives that embody the LifeWear philosophy. S/he will coordinate day-to-day media and influencer relations, covering corporate, consumer and sustainability programs, as well as community partnerships and cross-functional projects - ensuring timely execution and strong results.

Key Responsibilities

Public Relations

• Support the development and execution of PR campaigns to build positive media coverage and strengthen brand reputation
• Draft and distribute press materials including media releases, Q&A, briefing documents and toolkits
• Maintain media lists and coordinate media pitching, interviews and press events
• Monitor daily media coverage, prepare reports and track sentiment
• Assist in managing and maintaining long-term influencer/advocate relationships and brand advocacy, including coordination of product seeding and event invitations
• Comfortable interpreting qualitative and quantitative results for management reporting

Community Engagement

• Work with external partners on joint campaigns and activations
• Support implementation of sustainability initiatives
• Track, measure and report outcome

Stakeholder & Internal Communications

• Support internal engagement on corporate news and brand values
• Coordinate with global teams to ensure alignment on communication frameworks
• Prepare presentation materials and reports for management updates

What We’re Looking For

• Proven ability to connect communication with business results
• Excellent understanding of Singapore media and influencer landscape ideally with existing media and creator network
• Experience in both agency and in-house environments is advantageous
• Ability to form an ideal and driven results; innovate, challenge norms
• Go-getter, driven, operational
• Experienced people manager with strong leadership and influencing skills in fast-paced environments

Qualifications

Degree in Business, Communications