Public Relations Consultant (Assistant Manager)

EMPLIFI PTE. LTD.; Singapore; On-site; SGD 48,000 - 62,000; Full time

Job summary

Brand Cellar in Singapore is seeking an Assistant Manager to own client accounts and campaigns, providing strategic PR counsel while ensuring high-quality execution across multiple projects under tight deadlines.

You will lead project workflows, manage day-to-day client relationships, and mentor junior team members while developing media relations strategies and overseeing materials to deliver measurable results for clients.

Qualifications

• Strong writing and communication skills essential for crafting pitches and client communications.
• Experience building and maintaining media relationships to secure coverage and thought leadership.
• Ability to manage multiple campaigns and clients simultaneously, meeting tight deadlines.

Responsibilities

• Lead PR campaigns from strategy and planning through to execution and evaluation.
• Manage day-to-day client accounts, acting as a key contact and providing strategic PR counsel.
• Develop media relations strategies to secure relevant and high-impact media coverage.
• Develop strategic decks, campaign plans, timelines, media lists, status reports and coverage reports.
• Build and maintain strong, long-term relationships with clients, media contacts, influencers and industry stakeholders.
• Identify and leverage media trends, news opportunities and industry developments to support client objectives.
• Develop and oversee high-quality PR materials including media pitches, press releases, spokesperson profiles, fact sheets and key messaging.
• Lead media pitching and proactively secure top-tier opportunities across brand, profile and product stories.
• Plan and oversee media events, media tours and other PR activations.
• Provide guidance, coaching and support to junior team members and review work to ensure quality and accuracy.
• Manage multiple client accounts and projects effectively, ensuring deliverables are completed on time and to a high standard.
• Support new business development, including proposal development, client presentations and pitch opportunities.
• Track campaign performance and provide clients with insights and recommendations to improve PR outcomes.

Skills

Strong written communication

Media relations

Client management

Project coordination

Job description

About Us:

Brand Cellar is an integrated PR and marketing communications firm specializing in media relations, marketing solutions, strategies and creativity with over 25 years of experience. The company has worked with clients in many industries, with more than 300 F&B establishments, as well as serving a vast profile of lifestyle clients in electronics, health, beauty & wellness, art and real estate sectors. Our Clientele includes Michelin Guide Singapore, Paradise Group, Jumbo Seafood Group, Suntory F&B International, The Capitol Kempinski Hotel and many renowned brands.

The Role

As an Assistant Manager, you will take ownership of client accounts and campaigns, providing strategic PR counsel while ensuring high-quality execution across multiple projects. You should be confident in managing client relationships, leading project workflows, and guiding junior team members while working effectively under tight deadlines. Strong writing, communication, media relations, and organisational skills are essential, together with the ability to identify opportunities and deliver results that support clients' business objectives.

Responsibilities

• Lead and manage PR campaigns from strategy and planning through to execution and evaluation


• Manage day-to-day client accounts, acting as a key point of contact and providing strategic PR counsel


• Develop and execute media relations strategies to secure relevant and high-impact media coverage


• Develop strategic decks, campaign plans, timelines, media lists, status reports and coverage reports


• Build and maintain strong, long-term relationships with clients, media contacts, influencers and industry stakeholders


• Identify and leverage media trends, news opportunities and industry developments to support client objectives


• Develop and oversee high-quality PR materials including media pitches, press releases, spokesperson profiles, fact sheets and key messaging


• Lead media pitching and proactively secure top-tier opportunities across brand, profile and product stories


• Plan and oversee media events, media tours and other PR activations


• Provide guidance, coaching and support to junior team members and review work to ensure quality and accuracy


• Manage multiple client accounts and projects effectively, ensuring deliverables are completed on time and to a high standard


• Support new business development, including proposal development, client presentations and pitch opportunities


• Track campaign performance and provide clients with insights and recommendations to improve PR outcomes