Senior Product Marketing Manager

NetEase; Singapore; On-site; SGD 56,000 - 89,000; Full time

Job summary

NetEase is seeking a Game Community Operations Executive to expand overseas gaming communities and manage partner relationships across platforms such as Discord, Reddit, Telegram, and game forums.

You will design collaboration models that drive user growth, GMV, and ROI, and build a scalable community resource base while tracking campaign performance around launches and updates.

Qualifications

• Proven ability to build partnerships from scratch.
• Strong cold outreach and communication skills.
• Familiar with overseas gaming communities (Discord, Reddit, Telegram, etc.).

Responsibilities

• Expand and operate overseas game communities and channels.
• Identify and build relationships with community owners, admins, and core player organisers.
• Design and execute partnership models to drive growth, GMV, and ROI.
• Plan growth campaigns around launches and updates; track performance.
• Develop a community resource library and SOPs; explore AI tools for outreach and efficiency.

Skills

Cold outreach

Relationship management

Business communication

English proficiency

Education

Bachelor's degree

Tools

Discord

Reddit

Telegram

Facebook Groups

Game forums

Job description

About the Role

We are looking for a Game Community Operations Executive to expand and manage our overseas gaming community channels. You will identify and partner with community owners and core player organisers across major platforms, design collaboration models that drive user growth, GMV and ROI, and build a scalable community resource base.

Key Responsibilities

• Expand and operate overseas game communities and community channels; continuously source new partnership resources to drive user growth, GMV and ROI.
• Identify and build relationships with community owners, admins, and core player organisers across Discord, Reddit, Facebook Groups, Telegram, and game forums.
• Design and execute partnership models — including CPS deals, exclusive offers, community events, and bot integrations — to secure long-term, stable output from partners.
• Plan community growth campaigns around new game launches, version updates, and trending game topics; track traffic, payment, and conversion performance.
• Build and maintain a community resource library and partnership SOPs; explore AI and bot tools to improve outreach and operational efficiency.

Requirements

• Bachelor's degree or above.
• Strong cold outreach, business communication, and relationship management skills, with a proven ability to build partnerships from scratch.
• Good understanding of overseas gaming community ecosystems (e.g., Discord, Reddit, Telegram, Facebook Groups, game forums).
• Able to use English as a working language.

Good to Have

• Experience in overseas community operations, partnerships, affiliate marketing, KOL/KOC engagement, or game operations.
• Existing community or partnership resources in European or North American markets.
• Avid gamer with strong familiarity with overseas player culture.