Senior Performance Marketing & Live Commerce Specialist

Samsung

Singapore

On-site

SGD 70,000 - 110,000

Full time

14 days+

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Job summary

Samsung Singapore is seeking a Performance Marketing and Live Commerce Senior Specialist to drive online sales growth and customer engagement through strategic digital marketing. You will develop data-driven strategies across sponsored search, display, social, affiliate, and live sessions; manage budgets; coordinate regional live events; track performance metrics.

The role requires strong analytics, communication, and project management to align with product launches and regional objectives.

Qualifications

3+ years in live streaming, e-commerce and digital marketing.
Strong knowledge of live commerce platforms and partner tools (Shopee, TikTok Shop Live, Affiliate Marketing Solutions).
Excellent communication to manage regional platform & third-party relationships.
Strong project management with budget discipline and meeting deadlines.
Analytical mindset to draw actionable insights for sales growth.

Responsibilities

Develop data-driven performance marketing strategies across channels (search, display, social, affiliates, external traffic).
Oversee budget allocation to maximize channel performance.
Coordinate live commerce sessions across regions to ensure smooth execution.
Track metrics: viewers, engagement, conversion, sales, retention for live sessions.
Align live sessions with regional marketing goals and product launches.
Document best practices and insights to build a regional knowledge base.