Performance Marketing Lead

Trustbank; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

Trust is seeking a senior performance marketing leader in Singapore to own strategy, budgets, and KPIs for paid channels, including search, social, and app install campaigns. You will oversee a multi-million-dollar annual media budget and report to marketing leadership, while ensuring MAS advertising guidelines and fair-dealing standards are met.

You will build the measurement backbone with attribution, MMP configuration, and dashboards, collaborating with Data, Engineering, Finance, and

Qualifications

• 10+ years in performance or growth marketing, including leadership of paid acquisition strategy.
• Deep, hands-on expertise across paid social, paid search and mobile app install campaigns.
• Strong command of mobile measurement partners (AppsFlyer or Adjust), SKAN/ATT, GA4.
• Comfortable with data analysis in SQL and spreadsheets to translate data into investment decisions.
• Builder's mindset: capable of setting strategy and troubleshooting campaigns.

Responsibilities

• Own performance marketing strategy and results across paid channels.
• Plan, launch and optimise always-on and campaign-based activity.
• Build attribution and measurement backbone with MMPs and dashboards.
• Collaborate with Growth, Partnerships, and Compliance to align campaigns with MAS guidelines.
• Lead and develop a small team and external partners.

Skills

Performance marketing

Paid media

Data analysis

SQL

Stakeholder management

Education

Bachelor's degree in marketing, business, economics, a quantitative field

Tools

AppsFlyer

Adjust

GA4

Python

Job description

Trust is the first of a new breed of banks in Singapore – digitally native and focused on delivering a delightful customer experience. You will work in a fast-paced and collaborative environment to solve new and interesting challenges each day. Together with our Trust team, you will help shape the future of our bank.

Customer team at Trust is where strategy, design, data, and creative come together. The team drives design and marketing of all new products, brand building, launch campaigns, accelerating acquisitions, and boosting engagement and retention. They turn insights into actions, working across teams to scale what works and experiment with what’s next.

The Role Responsibility:

Own performance marketing strategy and results

• Set the strategy, budget allocation and long-term roadmap for paid acquisition across search, paid social, app install (UAC), programmatic and affiliate/partnership channels.
• Own acquisition KPIs end to end - CAC, conversion rate, activation, ROAS and downstream LTV, and report performance and outlook to marketing and business leadership.
• Manage a multi-million-dollar annual media budget, reallocating spend in real time based on channel efficiency and business priorities.

Run and scale the paid media engine

• Plan, launch and optimise always-on and campaign-based activity across Google (Search, UAC, PMax), Meta, TikTok, Apple Search Ads and programmatic/DSP platforms.
• Build a rigorous testing agenda - creative, audience, bidding strategy and landing page experiments to continuously improve efficiency at scale.
• Direct performance-focused creative briefs and work with in-house and agency creative teams to keep a high-velocity content pipeline feeding every channel.

Build the measurement backbone

• Own mobile and web attribution end to end, including MMP configuration (e.g. AppsFlyer/Adjust), SKAN and ATT frameworks, and server-side/first-party tracking as third-party signal degrades.
• Partner with Data and Engineering to build dashboards and incrementality/holdout tests that separate genuinely incremental growth from channel noise.
• Bring a strong point of view on marketing mix modelling and multi-touch attribution to guide budget decisions across paid, referral and on-ground channels.

Integrate paid, referral and on-ground growth

• Work closely with the growth and partnership team to design paid campaigns that reinforce (not cannibalise) Trust's referral programme.
• Identify where performance media can accelerate proven organic and word-of-mouth loops, and where it should step back and let them run.

Lead people and partners

• Manage and develop a small team of performance marketing specialists, plus media, creative and analytics agency partners.
• Act as the performance marketing voice in cross-functional forums with Product, Data Science, Finance, Legal and Compliance, translating regulatory and risk requirements into campaigns that are both effective and fully compliant with MAS advertising guidelines and internal fair-dealing standards.

Our Ideal Candidate:

• 10+ years in performance or growth marketing, including experience leading paid acquisition strategy at a consumer app, e-commerce, fintech, or digital-first brand.
• Deep, hands-on expertise across paid social, paid search and mobile app install campaigns (Google UAC, Meta, TikTok, Apple Search Ads), with a track record of managing meaningful budgets against hard efficiency targets.
• Strong command of mobile measurement partners (AppsFlyer or Adjust), SKAN/ATT, GA4 and attribution methodology in a privacy-constrained environment.
• Comfortable in the data SQL and spreadsheet-level analysis at minimum, and able to turn campaign and cohort data into a clear investment recommendation.
• A builder's mindset: equally comfortable setting quarterly strategy and personally troubleshooting a tracking issue or a stalled campaign.
• Excellent stakeholder management, you can hold your own with Finance on ROI and with Compliance on what a bank can and cannot say in an ad.
• Bachelor's degree in marketing, business, economics, a quantitative field, or equivalent practical experience.

Good to have:

• Prior performance marketing experience at e-commerce or high-growth fintech.
• Experience designing or scaling referral, loyalty or partnership-driven growth loops alongside paid media.
• Familiarity with Singapore's media landscape and MAS guidelines on financial promotions.
• Working knowledge of Python or scripting for marketing automation and reporting.

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Come as you are! Trust is an inclusive and open-minded workplace. If you are good at what you do and care about doing a good job, that’s what we focus and want from you. So come as you are.

Trust is an equal opportunity employer. We prohibit discrimination and harassment of any kind. We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment.All employment decisions at Trust are based on business needs, job requirements and individual qualifications, without regard to age, gender, physical ability, race, religion or belief, family or parental status, sexuality, or any other status protected by laws or regulations. We will not tolerate discrimination or harassment based on any of these characteristics. We encourage applicants of all ages.