Senior Media Planner — AI-Driven Global Social

Adobe Systems Pte Ltd; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Adobe Systems Pte Ltd is seeking a Senior Media Planner in Singapore to translate regional media strategy into tactical, platform-native plans for Meta, TikTok, and Snap. You will coordinate with regional teams and Adobe's India-based buy desk to ensure flawless execution and QA against Ops standards.

You will partner with regional strategists, analysts and platform partners to review performance, implement optimizations, and contribute to a standardized quarterly planning process.

Qualifications

• 5+ years in digital advertising or media planning/buying
• Strong working knowledge of platform ad managers and targeting tools
• Experience managing multi-market activations across markets and languages
• Track record of delivering performance-focused paid social campaigns
• Comfort reading campaign dashboards and shaping optimization recommendations
• Ability to translate strategic briefs into executable media plans
• Clear communication across regional and offshore teams while adhering to global standards
• Strong attention to detail in QA, QC and documentation

Responsibilities

• Translate regional media strategy into tactical channel plans (Meta/TikTok/Snap)
• Build platform-native tactical plans with audience targeting and budget splits
• Coordinate with regional strategy teams and India's buy desk for execution
• Tag, organize and quality-check campaigns against Ops standards
• Incorporate GenPem, AEP, RTCDP into plans where applicable
• Review campaign results with regional strategists and analysts for optimizations
• Assist in shaping a consistent quarterly planning process and testing opportunities

Skills

Digital advertising

Media planning

Platform targeting tools

Cross-market coordination

Communication

Tools

Meta Ads Manager

TikTok Ads Manager

Snap Ads Manager

GenPem

AEP

RTCDP

Job description

Adobe Systems Pte Ltd is seeking a Senior Media Planner in Singapore to translate regional media strategy into tactical, platform-native plans for Meta, TikTok, and Snap. You will coordinate with regional teams and Adobe's India-based buy desk to ensure flawless execution and QA against Ops standards.

You will partner with regional strategists, analysts and platform partners to review performance, implement optimizations, and contribute to a standardized quarterly planning process.