Senior Media Planner: Global, AI-Driven Campaigns

Adobe; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Adobe seeks a Senior Media Planner to translate regional media strategy into actionable plans for Meta, TikTok, and Snap, ensuring platform-native execution. You will hand off finished plans to the India-based buy desk and work with regional strategists to optimize results.

In a role reporting to the US Director of Media Planning, you will manage multi-market activations, stay current with platform changes, and help shape quarterly planning with global standards while addressing local nuances.

Qualifications

• 5+ years in digital advertising or media planning/buying.
• Hands-on experience with Meta, TikTok, or Snap required.
• Ability to translate strategy into executable media plans across markets.

Responsibilities

• Translate regional media strategy into tactical plans for paid channels.
• Build audience targeting, budget splits, flighting, and placement for assigned channels.
• Coordinate with regional strategists and India-based buying team for execution.
• QA and align plans with global standards while adapting to local nuances.
• Collaborate with platform partners to identify testing and optimization opportunities.

Skills

Digital advertising

Media planning

Platform ad tools

Multi-market activation

Campaign optimization

Cross-team communication

Tools

Meta Ads Manager

TikTok Ads Manager

Snap Ads Manager

Job description

Adobe seeks a Senior Media Planner to translate regional media strategy into actionable plans for Meta, TikTok, and Snap, ensuring platform-native execution. You will hand off finished plans to the India-based buy desk and work with regional strategists to optimize results.

In a role reporting to the US Director of Media Planning, you will manage multi-market activations, stay current with platform changes, and help shape quarterly planning with global standards while addressing local nuances.