Senior Media Buyer: E‑commerce Growth & ROAS Pro

TRUEGENICS PTE LTD; Singapore; Hybrid; SGD 72,000 - 120,000; Full time

Job summary

TRUEGENICS PTE LTD in Singapore seeks a hands-on Media Buyer to drive profitable e-commerce growth by executing and optimizing high-performing media buys across platforms, managing a four-figure daily budget, and hitting ROAS targets while keeping user experience strong.

You will guide testing, provide feedback to copy and creative teams, and work with the Media Buying Lead on priorities and strategy, across Meta, Facebook, Google Ads and more, in a hybrid office setup.

Qualifications

• Degree in business/marketing or related field.
• 2 years of experience running e-commerce marketing campaigns.
• Strong knowledge of media-buying platforms and guidelines.
• Hands-on experience with Facebook Ads and Google Ads.
• Analytical mindset with testing discipline.

Responsibilities

• Own direct response campaigns on Meta; plan, launch, manage and scale.
• Monitor spend, revenue, ROAS, CPA, and funnel metrics; diagnose changes.
• Develop testing plans; prioritise tests and define success.
• Identify customer angles; brief copywriters and designers with feedback.
• Manage budgets and optimise for ROI; scale profitable activity.
• Ensure solid user experience across landing pages and checkout.
• Share performance updates and actionable next steps for projects.
• Maintain campaign quality; follow policies and weekly checks.
• Handle ad-hoc projects as assigned.

Skills

Meta ads platform expertise

Facebook Ads

Google Ads

Bing Ads

Data analysis

Creative testing

Budget management

English proficiency

Education

Bachelor's degree in business/marketing

Tools

Canva

Photoshop

Google Analytics UA

GA4

Voluum

Hyros

Redtrack

Microsoft Office

Job description

TRUEGENICS PTE LTD in Singapore seeks a hands-on Media Buyer to drive profitable e-commerce growth by executing and optimizing high-performing media buys across platforms, managing a four-figure daily budget, and hitting ROAS targets while keeping user experience strong.

You will guide testing, provide feedback to copy and creative teams, and work with the Media Buying Lead on priorities and strategy, across Meta, Facebook, Google Ads and more, in a hybrid office setup.