Senior Media Buyer — E-commerce Growth & ROAS Pro

Integratedcooling

Singapore

Hybrid

SGD 60,000 - 120,000

Full time

10 days ago

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Job summary

Truegenics Pte Ltd is seeking a hands-on media buyer to drive ecommerce growth by managing four-figure daily ad spend and optimizing Meta campaigns. You will plan, test, and scale initiatives while feeding insights back to creative and copy teams.

You will monitor ROAS, CPA, conversion rates, and funnel metrics, translating data into actions that improve landing pages and checkout flows. This role is hybrid with 3 fixed in-office days per week.

Qualifications

2 years of experience running marketing campaigns for e-commerce stores.
Knowledge of media-buying platforms (Facebook, Bing, Google Ads).
At least 2 years Facebook Ads and 1 year Google Ads hands-on.
Analytical mindset with campaign testing capability.
Positive, proactive attitude for rigorous testing.
Ownership of performance and its impact on company success.
Fluent English with creative advertising copywriting skills.
Comfort with AI tools for research and testing ideas.

Responsibilities

Plan, launch, manage, and scale Meta campaigns with clear targets for acquisition and profitability.
Monitor spend, revenue, ROAS, CPA, conversion rate, AOV, and other funnel metrics; diagnose changes.
Develop testing plans and decide what to scale or stop.
Identify angles and guide creative development; brief copywriters/designers and provide feedback.
Allocate budgets across campaigns to optimize ROI and meet profitability targets.
Review landing pages, offers, checkout, tracking, or attribution with cross-team collaboration.
Provide concise performance updates and next actions for each project.
Ensure compliance with Meta policies and monitor weekend checks.
Handle ad-hoc projects as needed.