Senior Marketing Growth Lead — Events & GTM

FedEx Express México; Singapore; On-site; SGD 110,000 - 160,000; Full time

Job summary

FedEx Express is seeking a Senior Marketing Specialist to develop and execute targeted marketing initiatives that drive demand generation and customer engagement. You will plan events, webinars, trade exhibitions, and industry activities to boost brand visibility and generate opportunities.

You'll lead go-to-market communications for product launches and collaborate with regional teams, agencies, and partners to craft compelling value propositions across markets.

Responsibilities

• Develop and execute targeted marketing initiatives that drive demand generation, lead acquisition, customer retention and cross-selling opportunities
• Plan and deliver customer events, webinars, trade exhibitions and industry engagement activities to enhance brand visibility and generate qualified business opportunities
• Lead go-to-market communications and marketing activities for new product launches, service enhancements and strategic business initiatives
• Translate FedEx's products and services into compelling customer value propositions, messaging, and marketing content
• Manage relationships with external agencies, vendors, industry associations, and strategic partners
• Collaborate with Regional Marketing team and provide support to regional marketing programs and initiatives

Job description

FedEx Express is seeking a Senior Marketing Specialist to develop and execute targeted marketing initiatives that drive demand generation and customer engagement. You will plan events, webinars, trade exhibitions, and industry activities to boost brand visibility and generate opportunities.

You'll lead go-to-market communications for product launches and collaborate with regional teams, agencies, and partners to craft compelling value propositions across markets.