Marketing Specialist-Senior

FedEx Group; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

FedEx Singapore seeks a Senior Marketing Specialist to develop and execute marketing initiatives that drive demand generation, customer acquisition, engagement and revenue growth. You will work closely with Sales and Regional Marketing to deliver customer-centric programs and strengthen FedEx's market position.

You will lead campaigns, events, and go-to-market activities, translating FedEx offerings into compelling value propositions and coordinating with external agencies and partners to

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related discipline.
• Minimum 5 years of B2B marketing experience, preferably in logistics/transport/tech.
• Proven track record in executing marketing campaigns and demand generation with measurable results.
• Strong project management and stakeholder management capabilities.
• Experience in a matrixed or regional environment is an advantage.

Responsibilities

• Develop and execute targeted marketing initiatives that drive demand generation, lead acquisition, customer retention and cross-selling opportunities.
• Plan and deliver customer events, webinars, trade exhibitions and industry engagement activities to enhance brand visibility and generate qualified business opportunities.
• Lead go-to-market communications and marketing activities for new product launches, service enhancements and strategic business initiatives.
• Translate FedEx's products and services into compelling customer value propositions, messaging, and marketing content.
• Manage relationships with external agencies, vendors, industry associations, and strategic partners.
• Collaborate with Regional Marketing team and provide support to regional marketing programs and initiatives.

Skills

B2B marketing

Campaigns & demand gen

Project management

Stakeholder management

Regional/matrix experience

Storytelling & presentation

Education

Bachelor's degree in Marketing/Business/Communications

Job description

The Senior Marketing Specialist is responsible for developing and executing marketing initiatives and go-to-market campaigns that drive demand generation, customer acquisition, engagement, and revenue growth in Singapore. Working closely with Sales and Regional Marketing teams, this role delivers customer-centric marketing programs that strengthen FedEx's market position and support business growth objectives.

• Develop and execute targeted marketing initiatives that drive demand generation, lead acquisition, customer retention and cross-selling opportunities
• Plan and deliver customer events, webinars, trade exhibitions and industry engagement activities to enhance brand visibility and generate qualified business opportunities
• Lead go-to-market communications and marketing activities for new product launches, service enhancements and strategic business initiatives
• Translate FedEx's products and services into compelling customer value propositions, messaging, and marketing content
• Manage relationships with external agencies, vendors, industry associations, and strategic partners
• Collaborate with Regional Marketing team and provide support to regional marketing programs and initiatives

You will be a great fit if you have

• Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.
• Minimum 5 years of B2B marketing experience, preferably within logistics, transportation, technology, or related industries.
• Proven track record in executing marketing campaigns and demand generation programs that deliver measurable business results.
• Strong project management and stakeholder management capabilities.
• Experience working in a matrixed or regional environment is an advantage.

Knowledge, Skills and Abilities

• Strong analytical and problem-solving skills, with the ability to translate data and customer insights into actionable marketing initiatives
• Good communication, influencing, and stakeholder management skills, with the ability to build effective partnerships across functions and levels
• Innovative mindset with strong storytelling and presentation skills to communicate ideas effectively and drive stakeholder alignment.
• Demonstrated ability to manage multiple priorities and work independently

FedEx was built on a philosophy that puts people first, one we take seriously. We are an equal opportunity/affirmative action employer and we are committed to a diverse, equitable, and inclusive workforce in which we enforce fair treatment, and provide growth opportunities for everyone.

All qualified applicants will receive consideration for employment regardless of age, race, color, national origin, genetics, religion, gender, marital status, pregnancy (including childbirth or a related medical condition), physical or mental disability, or any other characteristic protected by applicable laws, regulations, and ordinances.

Our Company

FedEx is one of the world's largest express transportation companies and has consistently been selected as one of the top 10 World’s Most Admired Companies by "Fortune" magazine. Every day FedEx delivers for its customers with transportation and business solutions, serving more than 220 countries and territories around the globe. We can serve this global network due to our outstanding team of FedEx team members, who are tasked with making every FedEx experience outstanding.

Our Philosophy

The People-Service-Profit philosophy (P-S-P) describes the principles that govern every FedEx decision, policy, or activity. FedEx takes care of our people; they, in turn, deliver the impeccable service demanded by our customers, who reward us with the profitability necessary to secure our future. The essential element in making the People-Service-Profit philosophy such a positive force for the company is where we close the circle, and return these profits back into the business, and invest back in our people. Our success in the industry is attributed to our people. Through our P-S-P philosophy, we have a work environment that encourages team members to be innovative in delivering the highest possible quality of service to our customers. We care for their well-being, and value their contributions to the company.

Our Culture

Our culture is important for many reasons, and we intentionally bring it to life through our behaviors, actions, and activities in every part of the world. The FedEx culture and values have been a cornerstone of our success and growth since we began in the early 1970’s. While other companies can copy our systems, infrastructure, and processes, our culture makes us unique and is often a differentiating factor as we compete and grow in today’s global marketplace.