Senior Marketing Executive (New EV Brands)

Private Advertiser; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Private Advertiser in Singapore is seeking a Senior Marketing Executive to drive the market entry of new EV brands, develop brand strategies, and oversee launches and lead-generation efforts for the portfolio.

You will translate plans into execution, manage content calendars, publish on official channels, and track performance with basic data tools. This hands-on role reports to Head of Marketing and requires coordination across branches.

Qualifications

• 2–4 years marketing experience.
• Strong organisational and coordination skills.
• Comfortable working with data (basic Excel / Google Sheets formulas).
• Detail-oriented and deadline-driven.
• Experience in retail, automotive, or lead generation business (preferred).
• Familiarity with Meta Business Suite or basic ad dashboards (preferred).
• Experience working with cross-functional teams (preferred).

Responsibilities

• Translate campaign plans into structured execution checklists.
• Prepare campaign briefs for creative and performance teams.
• Coordinate asset delivery and ensure deadlines are met.
• Ensure landing pages, forms, and tracking links are set up before launch.
• Maintain and update content calendar.
• Schedule and publish posts on official social media platforms.
• Ensure caption formatting and hashtags follow brand guidelines.
• Coordinate content posting timelines across campaigns.
• Monitor basic engagement trends and flag anomalies.
• Track branch-level lead volume, CPL, appointments, and sales.
• Calculate CPL, cost per sale, and ROAS.
• Flag unusual performance changes to direct line of reporting.
• Serve as coordination point for assigned branch cluster.
• Collect campaign requirements and inventory push requests.
• Ensure structured brief submission before campaign launch.
• Follow up on approvals and asset sign-offs.
• Enforce marketing governance processes.
• Maintain record of franchise-led marketing campaigns.
• Collect proof of spend and performance data.
• Ensure compliance with marketing guidelines.
• Flag non-compliant content or messaging.

Skills

Marketing experience

Organizational skills

Coordination

Detail-oriented

Deadline-driven

Cross-functional teamwork

Basic data analysis

Tools

Meta Business Suite

Ad dashboards

Excel

Google Sheets

Job description

Senior Marketing Executive (New EV Brands)

The business is preparing to introduce new and incoming EV brands to the Singapore market. A dedicated marketing resource is required to support the market entry, brand development, vehicle launches and ongoing lead-generation activities for these brands. This person will focus specifically on the new EV brand portfolio and report directly to the Head of Marketing. The position requires someone who can both think and do. The candidate should be capable of contributing to marketing strategy while remaining sufficiently hands‑on to independently coordinate and execute campaigns.

Campaign Execution & Coordination

Translate campaign plans into structured execution checklists

Prepare campaign briefs for creative and performance teams

Coordinate asset delivery and ensure deadlines are met

Ensure landing pages, forms, and tracking links are set up before launch

Content Calendar & Publishing (Official Channels)

Maintain and update content calendar

Schedule and publish posts on official social media platforms

Ensure caption formatting and hashtags follow brand guidelines

Coordinate content posting timelines across campaigns

Monitor basic engagement trends and flag anomalies

Performance Reporting & Data Management

Track branch-level lead volume, CPL, appointments, and sales

Calculate CPL, cost per sale, and ROAS

Flag unusual performance changes to direct line of reporting

Branch Coordination

Serve as coordination point for assigned branch cluster

Collect campaign requirements and inventory push requests

Ensure structured brief submission before campaign launch

Follow up on approvals and asset sign-offs

Enforce marketing governance processes

Maintain record of franchise-led marketing campaigns

Collect proof of spend and performance data

Ensure compliance with marketing guidelines

Flag non-compliant content or messaging

About you

2–4 years marketing experience

Strong organisational and coordination skills

Comfortable working with data (basic Excel / Google Sheets formulas)

Detail-oriented and deadline-driven

Experience in retail, automotive, or lead generation business (preferred)

Familiarity with Meta Business Suite or basic ad dashboards (preferred)

Experience working with cross-functional teams (preferred)