Senior Marketing Executive (Performance & CRM)

Volt Auto Venture Pte Ltd; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Volt Auto Venture Pte Ltd in Singapore is seeking a Senior Marketing Executive (Performance & CRM) to drive the brand’s digital performance and lead generation. You will own CRM and customer journeys, partnering with Sales and agencies to optimize the funnel from awareness to test drive and delivery.

You will work hands-on with Meta Ads Manager, Google Ads and analytics tools, shaping campaigns, reporting, and automation while contributing to a fast-growing automotive startup environment.

Qualifications

• Bachelor’s degree in marketing, business, communications or a related field.
• 3–5 years of experience in performance/digital marketing, CRM or integrated marketing.
• Strong hands-on experience with Meta Ads Manager and Google Ads.
• Proven lead generation, campaign optimisation and performance marketing skills.
• Good understanding of funnels, conversion metrics and marketing KPIs.
• Experience with CRM, EDM, WhatsApp marketing or marketing automation is advantageous.
• Proficiency in analytics and reporting tools like GA4 or Looker Studio.
• Analytical, with a data-driven mindset and strong collaboration abilities.
• Commercially minded; understands impact of marketing on leads, test drives and sales.
• Excellent communication and teamwork; comfortable with agencies and fast-paced startup work.
• Automotive/retail/e-commerce experience is a plus.
• Valid driving license is preferred.

Responsibilities

• Plan, execute and optimise performance marketing campaigns across Meta, Google and other digital channels.
• Develop and manage lead generation campaigns.
• Monitor campaign performance, cost per lead, lead quality, conversion rates and ROI.
• Optimize audience targeting, creatives, landing pages, structures and budgets.
• Coordinate with agencies while owning campaign performance.
• Monitor the customer journey from enquiry to test drive and booking.
• Collaborate with Sales to improve lead quality and response times.
• Develop funnel KPIs and identify channels driving results.
• Build CRM journeys and nurturing campaigns.
• Support retention, referrals and customer engagement initiatives.

Skills

Performance marketing

Lead generation

CRM

Analytics

Campaign optimisation

Data-driven

Education

Bachelor's Degree in Marketing/Business/Communication

Tools

GA4

Looker Studio

Meta Ads Manager

Google Ads

Job description

Company Overview:

Volt Auto Venture is a Singapore-based automotive company specialising in the distribution, retail and after-sales support of the latest Electric Vehicles in the market.

As a new name in Singapore’s automotive industry, we are committed to delivering quality vehicles and dependable automotive solutions tailored to the needs of our customers. We take pride in offering customers access to a diverse selection of vehicles, combining competitive offerings with a straightforward and customer-focused approach to automotive retail.

Position Overview:

We are looking for a commercially minded and data-driven Senior Marketing Executive (Performance & CRM) to join the founding marketing team responsible for launching and growing a new automotive brand in Singapore. This is a hands-on role responsible for driving the brand’s digital performance, lead generation, customer acquisition and CRM. You will work closely with the Marketing Manager, Sales team, agencies and the wider marketing team to build and optimise the customer journey from awareness to enquiry to test drive and conversion.

Responsibilities:

Performance Marketing & Lead Generation

• Plan, execute and optimise performance marketing campaigns across platforms including Meta, Google and other relevant digital channels.




• Develop and manage lead generation campaigns.




• Monitor campaign performance, cost per lead, lead quality, conversion rates and overall return on marketing investment.




• Continuously optimise audience targeting, creatives, landing pages, campaign structures and budgets.




• Work with creative and content teams to develop performance-oriented assets and messaging.




• Coordinate with media and digital agencies where required, while maintaining strong ownership of campaign performance.

Customer Funnel & Conversion

• Monitor the customer journey from digital enquiry through to test drive, booking and vehicle delivery.




• Work closely with the Sales team to understand lead quality, response times and conversion performance.




• Identify points of friction within the customer journey and recommend improvements.




• Develop and monitor key funnel KPIs across both brands.




• Build a strong understanding of which channels, campaigns, models and customer segments drive the best commercial results.

CRM

• Develop and execute CRM initiatives across email, WhatsApp and other relevant customer communication channels.




• Build customer journeys and nurturing campaigns for leads who are not immediately ready to purchase.




• Support retargeting and remarketing initiatives across the customer lifecycle.




• Develop customer databases and segmentation strategies.




• Explore opportunities for marketing automation to improve lead nurturing and customer engagement.




• Support retention, referral and customer engagement initiatives as the brands grow.

Analytics & Reporting

• Monitor and report on campaign, website, lead and conversion performance.




• Develop regular dashboards and reports covering key marketing and sales funnel KPIs.




• Use data to identify trends, opportunities and areas for improvement.




• Work with the wider marketing team to ensure campaign results are measured consistently.




• Help establish the marketing performance reporting framework for the new business.

Integrated Marketing Support

• Work closely with the marketing team on campaigns, launches, roadshows and events.




• Support event lead generation and customer acquisition strategies.




• Provide performance and CRM input into campaign planning and promotional activities.




• Participate in marketing activities outside of performance marketing when required.

Requirements:

• Bachelor’s Degree in Marketing, Business, Communications, Digital Marketing or a related field.




• 3–5 years of experience in performance marketing, digital marketing, CRM or integrated marketing.




• Strong hands-on experience with platforms such as Meta Ads Manager and Google Ads.




• Proven experience in lead generation, campaign optimisation and performance marketing.




• Good understanding of customer acquisition funnels, conversion metrics and marketing KPIs.




• Experience with CRM, EDM, WhatsApp marketing or marketing automation is highly advantageous.




• Proficiency in analytics and reporting tools such as GA4, Looker Studio or similar platforms.




• Strong analytical, problem-solving and reporting skills with a data-driven mindset.




• Commercially minded, with a strong understanding of how marketing contributes to leads, test drives, bookings and sales.




• Strong communication and collaboration skills, with the ability to work closely with Sales and translate sales feedback into marketing actions.




• Comfortable working with external agencies while maintaining ownership of results and performance.




• Hands-on, proactive and able to work effectively in a fast-paced startup environment.




• Automotive, retail, e-commerce, consumer technology or other high-consideration purchase experience is advantageous.




• A valid Class 3/3A driving license.