EV Brand Marketing Lead — Launch & Growth

Private Advertiser; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Private Advertiser in Singapore is seeking a Senior Marketing Executive to drive the market entry of new EV brands, develop brand strategies, and oversee launches and lead-generation efforts for the portfolio.

You will translate plans into execution, manage content calendars, publish on official channels, and track performance with basic data tools. This hands-on role reports to Head of Marketing and requires coordination across branches.

Qualifications

• 2–4 years marketing experience.
• Strong organisational and coordination skills.
• Comfortable working with data (basic Excel / Google Sheets formulas).
• Detail-oriented and deadline-driven.
• Experience in retail, automotive, or lead generation business (preferred).
• Familiarity with Meta Business Suite or basic ad dashboards (preferred).
• Experience working with cross-functional teams (preferred).

Responsibilities

• Translate campaign plans into structured execution checklists.
• Prepare campaign briefs for creative and performance teams.
• Coordinate asset delivery and ensure deadlines are met.
• Ensure landing pages, forms, and tracking links are set up before launch.
• Maintain and update content calendar.
• Schedule and publish posts on official social media platforms.
• Ensure caption formatting and hashtags follow brand guidelines.
• Coordinate content posting timelines across campaigns.
• Monitor basic engagement trends and flag anomalies.
• Track branch-level lead volume, CPL, appointments, and sales.
• Calculate CPL, cost per sale, and ROAS.
• Flag unusual performance changes to direct line of reporting.
• Serve as coordination point for assigned branch cluster.
• Collect campaign requirements and inventory push requests.
• Ensure structured brief submission before campaign launch.
• Follow up on approvals and asset sign-offs.
• Enforce marketing governance processes.
• Maintain record of franchise-led marketing campaigns.
• Collect proof of spend and performance data.
• Ensure compliance with marketing guidelines.
• Flag non-compliant content or messaging.

Skills

Marketing experience

Organizational skills

Coordination

Detail-oriented

Deadline-driven

Cross-functional teamwork

Basic data analysis

Tools

Meta Business Suite

Ad dashboards

Excel

Google Sheets

Job description

Private Advertiser in Singapore is seeking a Senior Marketing Executive to drive the market entry of new EV brands, develop brand strategies, and oversee launches and lead-generation efforts for the portfolio.

You will translate plans into execution, manage content calendars, publish on official channels, and track performance with basic data tools. This hands-on role reports to Head of Marketing and requires coordination across branches.