Senior Marketing Executive (Branding & Communications)

Cogent Holdings Pte Ltd; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Cogent Holdings Pte Ltd is seeking a Brand Management and Corporate Communications professional in Singapore. You will plan and execute branding activities, ensure consistency across materials and platforms, and liaise with internal teams and external partners.

You will also manage bilingual social media and content creation, including photos, videos, captions and visuals, while coordinating website updates and producing corporate materials.

Qualifications

• Bachelor’s degree in Marketing, Mass Communications, Business, Digital Media or related discipline.
• Minimum 3 years of relevant working experience in corporate marketing, branding, communications or social media.
• Strong bilingual writing ability in English and Chinese, with content creation experience.

Responsibilities

• Plan, coordinate and execute corporate branding and marketing activities.
• Ensure brand consistency across marketing materials, digital platforms, and presentations.
• Liaise with internal departments, external agencies, vendors and stakeholders on branding matters.
• Manage the Company's social media accounts, including content planning, creation, scheduling, posting and performance monitoring.
• Develop bilingual content (English and Chinese), including captions and visuals.
• Capture and edit photos and videos for social media, events and promotional materials.
• Utilise AI-powered tools (Canva, Illustrator and others) to create marketing content.
• Monitor social media performance and implement improvements to enhance engagement.
• Monitor and coordinate website content updates with internal teams and external vendors.
• Develop and maintain corporate marketing materials and presentation templates.
• Plan and coordinate annual corporate events, exhibitions, and promotional activities.
• Conduct market research and prepare reports on marketing performance and trends.
• Maintain records of marketing activities and vendor-related documentation.
• Facilitate effective internal and external communications on branding matters.

Skills

Bilingual content

Social media management

Graphic design

Video editing

Content writing

Project coordination

Education

Bachelor’s degree in Marketing or related

Diploma or professional certification in Digital Media

Equivalent practical experience may be considered

Tools

Canva

Adobe Photoshop

Adobe Illustrator

CapCut

WordPress

Microsoft Office

Job description

Brand Management & Corporate Communications

• Plan, coordinate and execute corporate branding and marketing activities to strengthen the Company's brand awareness and corporate image.
• Ensure brand consistency across marketing materials, digital platforms, corporate presentations and communications.
• Liaise with internal departments, external agencies, vendors and other stakeholders on branding and marketing-related matters.

Social Media Management & Content Creation

• Manage the Company's social media accounts, including content planning, creation, scheduling, posting and performance monitoring.
• Develop engaging bilingual (English and Chinese) content, including captions, graphics, short videos and other digital marketing materials.
• Independently capture and edit photographs and videos for social media, corporate events, company activities and promotional purposes.
• Apply a strong sense of aesthetics, creativity and visual composition to produce appealing and professional marketing content.
• Utilise AI-powered tools and design applications, such as Canva, Adobe Illustrator and other relevant software, to create and enhance marketing content.
• Perform video editing for social media posts, corporate activities and promotional materials.
• Monitor social media performance and implement improvements to enhance audience engagement and brand visibility.

Website Management & Maintenance

• Monitor the Company's website regularly to ensure content accuracy, proper display, functionality and overall user experience.
• Perform basic website content updates, including text, images, banners and other relevant information.
• Liaise with external website vendors to troubleshoot and rectify technical issues, display errors and other website-related matters.
• Coordinate website content updates and improvements with relevant internal departments.

Marketing Materials & Corporate Presentations

• Develop, update and maintain corporate marketing materials, including company profiles, brochures, presentation templates and other promotional materials.
• Prepare professional presentations and visual content for internal and external communications.
• Ensure marketing materials are accurate, up to date and aligned with the Company's corporate identity.

Corporate Events & Activities

• Plan, organise and coordinate annual corporate events, exhibitions, corporate functions and other branding-related activities.
• Liaise with internal stakeholders, event organisers, suppliers and vendors to ensure smooth event preparation and execution.
• Coordinate event-related communications, promotional materials, photography, videography and post-event publicity.
• Monitor event budgets, schedules and deliverables.

Market Research, Reporting & Analysis

• Conduct market research and monitor logistics industry developments, competitor activities and relevant market trends.
• Prepare regular marketing reports, social media performance updates, industry news and management reports as required.
• Analyse marketing activities and digital performance to identify opportunities for improvement.
• Maintain proper records of marketing activities, materials and vendor-related documentation.

General Responsibilities

• Facilitate effective internal and external communications on marketing and corporate branding matters.
• Manage relationships with external service providers and ensure timely completion and cost-effectiveness of deliverables.
• Comply with the Company's policies, procedures and workplace safety and health requirements.
• Perform any other duties and responsibilities as assigned from time to time.

B. Education & Qualification

• Bachelor's Degree, Diploma or relevant professional certification in Marketing, Mass Communications, Business, Digital Media, Graphic Design or a related discipline.
• Candidates with equivalent qualifications and relevant practical experience may also be considered.

C. Skill & knowledge /Technical & Professional Skills

• Strong proficiency in both English and Chinese (written and spoken), with the ability to prepare bilingual marketing content and communicate effectively with internal and external stakeholders.
• Strong writing, content creation and communication skills, with attention to language accuracy and presentation.
• Proficiency in graphic design and content creation tools such as Canva, Adobe Photoshop or equivalent applications.
• Ability to effectively utilise AI-powered tools for content development, graphic design and marketing-related tasks.
• Proficiency in video editing using tools such as CapCut, Adobe Premiere Pro or equivalent applications.
• Experience in managing corporate social media platforms, particularly LinkedIn, Official WeChat and other relevant communication channels.
• Basic knowledge of website content management systems, such as WordPress, for routine content updates.
• Proficiency in Microsoft Office applications, particularly PowerPoint, Excel and Word.
• Strong organisational, interpersonal and coordination skills, with the ability to manage multiple projects and deadlines.
• Proactive, resourceful, detail-oriented and able to work independently with minimal supervision while collaborating effectively across departments.
• Knowledge of the logistics and supply chain industry will be an added advantage.

D. Work Experience

• Minimum 3 years of relevant working experience in corporate marketing, branding, communications, social media management or content creation.
• Proven hands‑on experience in social media content creation, graphic design and video editing.
• Experience in coordinating corporate events, managing external vendors and preparing corporate marketing materials.
• Experience in B2B marketing, corporate communications or the logistics and supply chain industry will be an added advantage.