Sales & Marketing Executive

EQUISTAR INTERNATIONAL COLLEGE PTE. LTD.; Singapore; On-site; SGD 36,000 - 48,000; Full time

Job summary

EQUISTAR INTERNATIONAL COLLEGE PTE. LTD. is seeking a Marketing Assistant to plan and execute campaigns, manage content across Xiaohongshu, WeChat, Douyin, and other platforms. You will support events, student recruitment, and material creation for promotions.

The role involves coordinating with multiple departments, maintaining databases, and contributing ideas based on current social media trends. Excellent communication and organisational skills are essential.

Qualifications

• Diploma or Degree in Marketing, Business, Communications, Media, Sales, or related discipline.

Responsibilities

• Assist the Sales & Marketing team in planning and executing marketing campaigns, promotions, student recruitment initiatives, and college events.
• Support creation, editing, and publishing of marketing content across platforms including Xiaohongshu (RED), WeChat Channels, WeChat Official Account, and Douyin.
• Produce short-form videos, promotional graphics, posters, brochures, presentations, and other marketing materials for programmes, campus events, student activities, and recruitment campaigns.
• Assist Sales in following up with prospective students and enquiries, including responding to basic queries, providing programme information, arranging appointments, and coordinating campus visits.
• Maintain and update prospective student databases, enquiry records, lead information, and follow-up status for reporting.
• Prepare marketing materials, programme information, presentations, quotations, promotional packages, and other documents for recruitment and sales.
• Coordinate with internal departments, academic staff, students, partners, and vendors to support campaigns, events, recruitment activities, and promotional initiatives.
• Organise and support open houses, education fairs, exhibitions, school visits, seminars, workshops, recruitment events, and other promotional activities.
• Monitor social media trends relevant to education and international student markets; suggest ideas to improve content and audience engagement.
• Organise, review, and repurpose photos, videos, testimonials, student success stories, and other assets for promotional channels.
• Track and report basic marketing activities, campaign results, enquiries, leads, and engagement to evaluate effectiveness.
• Maintain consistent brand identity across digital and print materials; ensure accuracy, professionalism, and alignment with standards.
• Perform general administrative duties related to Sales & Marketing and other tasks as assigned by Management.

Skills

Campaign planning

Content publishing

Social media management

Lead follow-up

Education

Diploma/Degree in Marketing or related field

Tools

Microsoft Office (Word, Excel, PPT)

Canva

Adobe Photoshop

CapCut

Adobe Premiere Pro

Job description

Job Responsibilities

1. Assist the Sales & Marketing team in the planning and execution of marketing campaigns, promotional activities, student recruitment initiatives, and college events.
2. Support the creation, editing, and publishing of marketing content across the college’s digital platforms, including Xiaohongshu (RED), WeChat Channels, WeChat Official Account, Douyin, and other relevant social media platforms.
3. Assist in producing short-form videos, promotional graphics, posters, brochures, presentations, and other marketing materials for academic programmes, campus events, student activities, and student recruitment campaigns.
4. Support the Sales team in following up with prospective students and enquiries, including responding to basic enquiries, providing programme information, arranging appointments, and coordinating campus visits or consultations.
5. Assist in maintaining and updating prospective student databases, enquiry records, lead information, and follow-up status to ensure accurate and timely reporting.
6. Assist with the preparation of marketing materials, programme information, presentations, quotations, promotional packages, and other documents required for student recruitment and sales activities.
7. Coordinate with internal departments, academic staff, students, external partners, and vendors to support marketing campaigns, events, student recruitment activities, and promotional initiatives.
8. Assist in organising and supporting open houses, education fairs, exhibitions, school visits, seminars, workshops, student recruitment events, and other promotional activities.
9. Monitor social media platforms and digital marketing trends, particularly those relevant to the education and international student market, and provide ideas for improving content and audience engagement.
10. Assist in organising, reviewing, and repurposing photos, videos, testimonials, student success stories, and other marketing assets for use across different promotional channels.
11. Track and report basic marketing activities, campaign results, enquiries, leads, and engagement performance to support the team in evaluating marketing effectiveness.
12. Maintain a consistent brand identity across digital and print marketing materials and ensure all published content is accurate, professional, and aligned with the college’s communication standards.
13. Perform general administrative and coordination duties related to Sales & Marketing activities and undertake other duties as assigned by the Management.

Requirements

Diploma or Degree in Marketing, Business, Communications, Media, Sales, or a related discipline.

Prior experience in sales, marketing, digital marketing, student recruitment, customer service, or education will be an advantage.

Good communication and interpersonal skills, with the ability to communicate confidently with prospective students, parents, partners, and internal stakeholders.

Proactive, outgoing, and comfortable with sales follow-up, lead generation, customer engagement, and relationship building.

Good organisational and administrative skills, with the ability to manage multiple tasks and meet deadlines.

Proficient in Microsoft Office, particularly Word, Excel, and PowerPoint.

Familiarity with social media platforms such as Xiaohongshu (RED), WeChat, WeChat Channels, and Douyin will be an advantage.

Basic to intermediate knowledge of Canva, Adobe Photoshop, CapCut, Adobe Premiere Pro, or other content creation tools will be an advantage.

Strong interest in digital marketing and current social media trends, with the ability to identify and propose ideas for engaging content.

Strong attention to detail and a good sense of presentation, branding, and visual communication.

Able to work independently as well as collaboratively in a fast‑paced environment.

Candidates with experience in education, private education, international education, study abroad, student recruitment, or the digital media industry will have an added advantage.