Head of Marketing

DIGITAL ROUNDABOUT PTE. LTD.; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

DIGITAL ROUNDABOUT PTE. LTD. in Singapore seeks an experienced Marketing Leader to shape strategy, manage brand communications, and drive digital campaigns across multiple markets.

You will collaborate with product, partnerships, branding, and regional teams to deliver integrated initiatives that strengthen market presence. The role requires at least five years in marketing, strong Mandarin reading and writing skills, and a track record of leading cross‑functional projects, analyzing data, and

Qualifications

• Bachelor's degree in Marketing, Communications or related field.
• Minimum 5 years of marketing, digital marketing, brand communications, or social media management.
• Mandarin reading and writing proficiency required.
• Experience developing marketing strategies across multiple digital platforms.
• Strong brand, content strategy, and cross-market campaign experience.
• Proven ability to manage cross-functional projects.
• Strong analytical, leadership, communication, and PM skills.
• Ability to translate data into actionable strategies.

Responsibilities

• Develop and implement marketing strategies aligned with objectives, brand and growth priorities.
• Oversee brand positioning, messaging, and communications.
• Lead digital marketing and social media across platforms.
• Plan and execute integrated marketing campaigns for launches and events.
• Collaborate with product, BD, and events to align initiatives.
• Monitor campaigns, analyze results, and optimize ROI.

Skills

Marketing strategy

Brand management

Digital marketing

Content marketing

Data analysis

Cross-functional collaboration

Leadership

Project management

Mandarin reading/writing

Education

Bachelor's degree in Marketing/Communications

Job description

Key Responsibilities:

A. Marketing Strategy and Planning

• Develop and implement marketing strategies aligned with the company's business objectives, brand positioning, and growth priorities.
• Establish marketing plans, campaign objectives, performance targets
• Identify market trends, audience behaviour, and digital marketing opportunities to strengthen the company's market presence.
• Coordinate marketing activities across different markets and ensure consistent brand messaging.

B. Brand Management and Communications

• Oversee brand positioning, brand messaging, and marketing communications across relevant channels.
• Develop and maintain consistent brand identity and tone of voice across digital platforms and marketing materials.
• Lead the development of marketing content, including articles, newsletters, product communications, and educational materials.
• Collaborate with internal teams and external partners to strengthen brand awareness and reputation.

C. Digital Marketing and Social Media

• Lead digital marketing initiatives, including social media strategy, content marketing, and online community development.
• Oversee the company's social media channels, including X, YouTube, TikTok, Instagram, Facebook, LinkedIn, and other relevant platforms.
• Develop strategies to increase brand visibility, audience growth, engagement, and content reach.
• Monitor digital marketing performance and implement data-driven improvements to campaign effectiveness.
• Identify emerging platforms, digital trends, and innovative marketing approaches to support business growth.

D. Marketing Campaigns and Product Promotion

• Plan and execute integrated marketing campaigns for product launches, partnerships, sponsorships, brand activations, and corporate events.
• Work closely with product, business development, branding, events, and other relevant teams to align marketing initiatives with business priorities.
• Develop compelling product marketing messages that communicate product value propositions to target audiences.
• Manage relationships with influencers, key opinion leaders (KOLs), community partners, and other external stakeholders.

E. Marketing Analytics and Budget Management

• Monitor marketing campaign results, digital engagement, audience growth, and other relevant performance metrics.
• Analyse campaign data and prepare regular reports with actionable recommendations.
• Manage marketing resources and budgets in line with approved plans and business priorities.
• Evaluate campaign effectiveness and recommend improvements to optimize marketing ROI.

Job Requirements:

• Bachelor's degree in Marketing, Communications or related discipline.
• Minimum 5 years of relevant experience in marketing, digital marketing, brand communications, or social media management
• Requiring mandarin language proficiency reading and writing
• Ability to develop and execute marketing strategies across multiple digital platforms and markets.
• Strong experience in brand development, content strategy, integrated marketing campaigns, and audience engagement.
• Demonstrated ability to manage cross-functional projects and collaborate with internal and external stakeholders.
• Strong analytical, leadership, communication, and project management skills.
• Ability to interpret marketing performance data and translate insights into actionable business strategies.