Head of Marketing

GLOBAL SPORTS BROADCAST SERVICES PTE. LTD.; Singapore; On-site; SGD 70,000 - 120,000; Full time

Job summary

GLOBAL SPORTS BROADCAST SERVICES PTE. LTD. is seeking a strategic Marketing leader to drive growth across markets. You will shape strategy, brand messaging, and digital campaigns, collaborating with product, partnerships, and regional teams.

You will develop compelling content, oversee social channels across X, YouTube, TikTok, Instagram, Facebook, LinkedIn, and more, and translate data into actionable plans to boost brand presence and ROI.

Qualifications

• Bachelor's degree in Marketing, Communications or related discipline.
• Minimum 5 years of marketing experience incl. digital marketing and social media management.
• Mandarin reading and writing proficiency required.
• Ability to run cross-market campaigns and collaborate with internal and external partners.

Responsibilities

• Develop and implement marketing strategies aligned with business objectives and growth priorities.
• Lead digital marketing and social media initiatives across multiple platforms.
• Plan and execute integrated campaigns for product launches, partnerships and events.
• Analyse campaign data and report actionable insights to improve ROI.

Skills

Marketing strategy

Brand management

Content strategy

Digital marketing

Social media

Campaign planning

Analytics

Budget management

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related

Job description

Key Responsibilities:

• Marketing Strategy and Planning
  • Develop and implement marketing strategies aligned with the company's business objectives, brand positioning, and growth priorities.
  • Establish marketing plans, campaign objectives, performance targets
  • Identify market trends, audience behaviour, and digital marketing opportunities to strengthen the company's market presence.
  • Coordinate marketing activities across different markets and ensure consistent brand messaging.
• Brand Management and Communications
  • Oversee brand positioning, brand messaging, and marketing communications across relevant channels.
  • Develop and maintain consistent brand identity and tone of voice across digital platforms and marketing materials.
  • Lead the development of marketing content, including articles, newsletters, product communications, and educational materials.
  • Collaborate with internal teams and external partners to strengthen brand awareness and reputation.
• Digital Marketing and Social Media
  • Lead digital marketing initiatives, including social media strategy, content marketing, and online community development.
  • Oversee the company's social media channels, including X, YouTube, TikTok, Instagram, Facebook, LinkedIn, and other relevant platforms.
  • Develop strategies to increase brand visibility, audience growth, engagement, and content reach.
  • Monitor digital marketing performance and implement data-driven improvements to campaign effectiveness.
  • Identify emerging platforms, digital trends, and innovative marketing approaches to support business growth.
• Marketing Campaigns and Product Promotion
  • Plan and execute integrated marketing campaigns for product launches, partnerships, sponsorships, brand activations, and corporate events.
  • Work closely with product, business development, branding, events, and other relevant teams to align marketing initiatives with business priorities.
  • Develop compelling product marketing messages that communicate product value propositions to target audiences.
  • Manage relationships with influencers, key opinion leaders (KOLs), community partners, and other external stakeholders.
• Marketing Analytics and Budget Management
  • Monitor marketing campaign results, digital engagement, audience growth, and other relevant performance metrics.
  • Analyse campaign data and prepare regular reports with actionable recommendations.
  • Manage marketing resources and budgets in line with approved plans and business priorities.
  • Evaluate campaign effectiveness and recommend improvements to optimize marketing ROI.

Job Requirements:

• Bachelor's degree in Marketing, Communications or related discipline.
• Minimum 5 years of relevant experience in marketing, digital marketing, brand communications, or social media management
• Requiring mandarin language proficiency reading and writing
• Ability to develop and execute marketing strategies across multiple digital platforms and markets.
• Strong experience in brand development, content strategy, integrated marketing campaigns, and audience engagement.
• Demonstrated ability to manage cross-functional projects and collaborate with internal and external stakeholders.
• Strong analytical, leadership, communication, and project management skills.
• Ability to interpret marketing performance data and translate insights into actionable business strategies.