Senior Marketing Executive (1-year Contract, Hybrid)

TheMeetUpSG; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

TheMeetUpSG Pte Ltd is seeking aSenior Marketing Executive/Marketing Lead who excels at creating impactful B2B campaigns, building brand visibility, and generating quality business opportunities. You will drive content across social platforms and coordinate with teams to support growth for TMU.

This role blends creativity with analytics to optimise campaigns, track performance, and deliver measurable results, including live event coverage and post-event storytelling.

Qualifications

• 3–6+ years in B2B marketing or related fields.
• Strong copywriting and campaign management experience.
• Proven ability to manage stakeholders and analyse results.
• Creative, proactive, organised and commercially minded.
• Ability to balance strategic planning with day-to-day execution.

Responsibilities

• Plan, create, and manage content across Instagram, TikTok, and LinkedIn.
• Tailor content to each platform and maintain a brand-aligned calendar.
• Brainstorm and execute marketing campaigns to boost brand awareness.
• Develop concepts, captions, visuals, and short-form video content.
• Track performance metrics and optimise content strategies.
• Support SEO efforts with keyword planning and content optimisation.
• Assist onsite event marketing and live coverage, post-event storytelling.
• Ensure brand consistency across all touchpoints and stakeholders.
• Support end-to-end event execution and client briefs translation.
• Assist in sales pitches and client presentations, provide insights.

Skills

Copywriting

Campaign management

Stakeholder management

Analytical skills

Creativity

Tools

GA4

LinkedIn Campaign Manager

HubSpot

Mailchimp

CMS platforms

CRM & marketing automation

Job description

Create. Influence. Grow. Be the Marketing Engine Behind TMU.

We're looking for a Senior Marketing Executive / Marketing Lead who enjoys creating impactful B2B campaigns, building brand visibility, and generating quality business opportunities.

This role is ideal for someone who combines creativity with analytical thinking and wants to drive marketing initiatives that directly support business growth.

Your Role in Marketing

Digital Content & Social Media

• Plan, create, and manage content across Instagram, TikTok, and LinkedIn
• Tailor content to suit each platform’s audience and format
• Maintain a clear and consistent content calendar aligned with brand voice, campaign objectives, and event timelines
• Stay updated on social media trends and translate them into relevant, on-brand content

Creative Campaigns & Brand Storytelling

• Brainstorm, pitch, and execute innovative marketing campaigns to strengthen brand awareness and engagement
• Develop creative concepts, captions, visuals, and short-form video content
• Ensure all creative outputs align with TheMeetUpSG’s storytelling style and brand positioning

Performance Tracking & Optimisation

• Track and analyse digital performance metrics including reach, engagement, and growth
• Use insights and data to optimise content strategies and campaign execution
• Continuously test and refine approaches to improve marketing effectiveness

SEO & Digital Visibility

• Work closely with external agencies to support SEO strategy implementation
• Assist with keyword planning and content optimisation
• Monitor SEO performance and recommend improvements where necessary

Event Marketing Support

• Support onsite event marketing efforts, including live social media coverage
• Capture content before, during, and after events
• Collaborate with internal teams to identify key content moments
• Extend the impact of live events through post-event digital storytelling

Brand Consistency & Collaboration

• Ensure consistency across all marketing touchpoints
• Collaborate with internal stakeholders, external partners, and agencies
• Uphold brand quality, professionalism, and creative standards

Event Planning & Execution

• Support end-to-end execution of events from conceptualisation to onsite delivery
• Assist in translating client briefs into practical concepts, run-of-show, and timelines
• Provide onsite support, troubleshoot operational issues, and elevate as necessary
• Ensure events remain commercially viable and aligned with client agreements
• Perform other reasonable duties assigned by management

Sales Support

• Assist in sales pitches or client presentations
• Provide operational input or clarifications

Continuous Improvement & Creativity

• Contribute creative ideas to enhance event experience and client engagement
• Identify opportunities for improvement in event execution and processes
• Share learnings with internal teams for continuous improvement
• Support internal coordination and administrative tasks related to events

What We’re Looking For

• 3–6+ years of B2B marketing experience (events, agency, or hospitality experience is an advantage)
• Demonstrates strong copywriting, campaign management, stakeholder management, and analytical skills
• Is creative, proactive, organised, and commercially minded
• Can manage multiple campaigns while balancing strategic planning with day-to-day execution

Nice to have:

• Experience with GA4, LinkedIn Campaign Manager, HubSpot, Mailchimp, or CMS platforms
• Experience leading content strategy or mentoring junior marketers
• Familiarity with CRM and marketing automation tools

Why You’ll Love This Role

You’ll work at the intersection of brand, content, and pipeline, seeing your work come to life in campaigns, live events, and real business growth.