Senior Marketing Lead: B2B Growth, Content & Events

TheMeetUpSG Pte Ltd; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

TheMeetUpSG Pte Ltd is seeking aSenior Marketing Executive/Marketing Lead who excels at creating impactful B2B campaigns, building brand visibility, and generating quality business opportunities. You will drive content across social platforms and coordinate with teams to support growth for TMU.

This role blends creativity with analytics to optimise campaigns, track performance, and deliver measurable results, including live event coverage and post-event storytelling.

Qualifications

• 3–6+ years in B2B marketing or related fields.
• Strong copywriting and campaign management experience.
• Proven ability to manage stakeholders and analyse results.
• Creative, proactive, organised and commercially minded.
• Ability to balance strategic planning with day-to-day execution.

Responsibilities

• Plan, create, and manage content across Instagram, TikTok, and LinkedIn.
• Tailor content to each platform and maintain a brand-aligned calendar.
• Brainstorm and execute marketing campaigns to boost brand awareness.
• Develop concepts, captions, visuals, and short-form video content.
• Track performance metrics and optimise content strategies.
• Support SEO efforts with keyword planning and content optimisation.
• Assist onsite event marketing and live coverage, post-event storytelling.
• Ensure brand consistency across all touchpoints and stakeholders.
• Support end-to-end event execution and client briefs translation.
• Assist in sales pitches and client presentations, provide insights.

Skills

Copywriting

Campaign management

Stakeholder management

Analytical skills

Creativity

Tools

GA4

LinkedIn Campaign Manager

HubSpot

Mailchimp

CMS platforms

CRM & marketing automation

Job description

TheMeetUpSG Pte Ltd is seeking aSenior Marketing Executive/Marketing Lead who excels at creating impactful B2B campaigns, building brand visibility, and generating quality business opportunities. You will drive content across social platforms and coordinate with teams to support growth for TMU.

This role blends creativity with analytics to optimise campaigns, track performance, and deliver measurable results, including live event coverage and post-event storytelling.