Senior Marketing Communications Lead, Data-Driven Campaigns

sggovterp; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

IMDA is seeking a Senior Manager to support the Deputy Director for Marcomms in shaping IMDA’s marketing and communications strategy. The role entails orchestrating impactful campaigns and outreach for IMDA’s policies, programmes and initiatives.

You will work closely with business and industry comms, internal stakeholders and external agencies to design integrated campaigns, monitor performance with analytics, and ensure coherent messaging across channels.

Qualifications

• 10–12 years of marketing experience with at least 5 years in a supervisory role.
• Background in Marketing, Mass Communications, or Business fields.
• Experience in infocomm and/or media-related fields is advantageous.
• Adept at managing multiple internal and external stakeholders, including media and agencies.
• Strong understanding of martech stacks and digital-led marcoms campaigns.
• Proficient with web analytics tools for data-driven campaign measurement.

Responsibilities

• Design integrated campaigns with stakeholders to drive results.
• Develop and execute campaigns across multiple channels, including print, digital, social, and activations.
• Harmonise plans within the Comms & Marketing Division to ensure coherent narratives.
• Measure campaign effectiveness using analytics to inform policy and initiatives.

Skills

Marketing

Stakeholder management

Campaign planning

Digital marketing

Martech stacks

Web analytics

Presentation skills

Excel data analysis

Education

Marketing / Mass Communications / Business degree

Tools

Web analytics tools

Job description

IMDA is seeking a Senior Manager to support the Deputy Director for Marcomms in shaping IMDA’s marketing and communications strategy. The role entails orchestrating impactful campaigns and outreach for IMDA’s policies, programmes and initiatives.

You will work closely with business and industry comms, internal stakeholders and external agencies to design integrated campaigns, monitor performance with analytics, and ensure coherent messaging across channels.