Assistant Director, Communications & Marketing

Government Technology Agency (GovTech); Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

Government Technology Agency (GovTech) in Singapore seeks a seasoned communications leader to drive strategic messaging, branding, and integrated campaigns across government agencies. You will lead executive communications, thought leadership, and media relations, shaping narratives for local and global audiences while managing agencies and a skilled team.

The role requires deep public affairs expertise, journalist relations, and the ability to deliver fast-paced outputs in a dynamic tech and

Qualifications

• Minimum 15 years of experience in Public Relations/Government Comms/Public Affairs/Journalism.
• At least 5 years of team management experience.
• Experience working with journalists across tech, media, manpower, business beats.
• Translate business unit needs into impactful strategic communications plans.
• Creative writing and presentation skills; able to manage senior stakeholders.
• Self-starter with strong project management; able to manage third-party agencies/vendors.
• Curiosity and interest in the tech and media industry.

Responsibilities

• Lead strategic communications framework, key narratives, and integrated plans.
• Provide strategic counsel to internal teams for speeches and materials.
• Oversee corporate publications and manage agencies/contracts.
• Oversee media engagement strategy; handle inquiries and crisis management.
• Identify speaking platforms to grow IMDA mindshare locally and globally.
• Monitor media landscapes and measure impact of communications efforts.

Skills

Strategic communications

Stakeholder management

Team leadership

Creative writing

Media relations

Public affairs

Project management

Agency/vendor management

Journalist pitching

Job description

[What the role is]As part of IMDA’s Communications & Marketing Division, you will lead a team to achieve the outcomes below:[What you will be working on]Responsibilities1. Strategic Communications and BrandingLead the development of overarching strategic communications framework, key narratives, and integrated comms plans, working across multiple departments and stakeholdersProvide strategic counsel to internal teams to ensure speeches and other communication materials are aligned with strategic messagesEvaluate and enhance strategic communications and brandingOversee and implement corporate identity guidelines to ensure brand alignment across all channels.Oversee data sense-making, message testing, and media analytics to measure impact. Encourage the adoption of AI and modern tech workflows to optimize content distribution and audience engagement2. Executive Communications and Thought LeadershipDevelop and execute thought leadership initiatives and executive comms (speeches & presentations at events, public/media outreach) for senior leadershipIdentify and curate high-impact speaking platforms and strategic outreach opportunities to grow IMDA’s mindshare locally and globally.3. Corporate CommunicationsPlan and manage the production of corporate publications & collaterals (e.g., Annual Report, Impact e-newsletter, Infographics, greeting EDMs etc.)Appoint and manage creative, PR and other agencies (e.g., intelligent media monitoring services, research etc.) and corresponding contracts to ensure good service standards4. Media Engagement & Press OfficeOversee the full spectrum of responsibilities pertaining to media engagement – e.g. developing and implementation of the media engagement strategy, handling media queries, issues/crisis management, proactive media pitching, story ideas/bank.Keep abreast of media landscapes and trends overseas to develop relevant stories and materials to secure sustained exposure and coverage for IMDA and Singapore’s infocomm and media industryWhere needed, manage foreign media visits to Singapore to profile the infocomm tech and media capabilities of Singapore-based businessesEvaluate, measure and make recommendations on the impact of IMDA’s media efforts[What we are looking for]RequirementsMinimum 15 years of relevant experience in Public Relations/Government Comms/Public Affairs/JournalismMinimum 5 years of team/staff management experienceExperience working with and pitching to journalists (especially, tech, media, manpower, business beats) across media channels a plusAbility to understand business units’ needs and translate these needs into impactful strategic communications plans to be disseminated furtherCreative writing and presentation skills necessary; experienced in managing senior stakeholders for public engagementsHighly-driven and energetic, able to thrive and deliver results in fast-paced working environmentSelf-starter in project management, creative thinking to enable quick turnarounds on projects in a timely mannerExperience with managing third party agencies/vendors/suppliersAbility to work well independently while being a strong team playerCuriosity and interest in the tech and media industryPosition will be commensurate with the candidate’s qualifications and experience.Please note that only shortlisted applicants will be notified.#LI-IT2