Assistant Director, Communications & Marketing

Info-communications Media Development Authority; Singapore; On-site; SGD 180,000 - 300,000; Full time

Job summary

Info-communications Media Development Authority (IMDA) in Singapore is seeking a senior communications leader to head a high-performing team within the Communications & Marketing Division. You will shape strategic narratives, counsel internal teams, and oversee branding, publications, and media engagement to elevate IMDA’s profile.

You will manage senior stakeholders, lead thought leadership initiatives, coordinate with external agencies, and leverage data analytics and AI-driven workflows to

Qualifications

• Strong experience in public relations or government communications
• Proven ability to lead and develop teams
• Excellent written and oral communication skills
• Ability to translate business needs into strategic communications plans
• Experience with media relations and thought leadership

Responsibilities

• Lead development of overarching strategic communications framework across departments
• Provide strategic counsel to internal teams for speeches and materials
• Oversee branding and corporate identity guidelines across channels
• Oversee data sense-making, media analytics and use AI to optimize content distribution
• Develop and execute thought leadership initiatives and executive communications
• Identify and secure high-impact speaking platforms locally and globally
• Plan and manage corporate publications and collaterals
• Manage agencies and contracts to ensure service standards
• Oversee media engagement strategy, handle queries and crisis management
• Monitor global media landscapes to secure coverage for IMDA
• Coordinate foreign media visits to profile Singapore’s capabilities
• Evaluate impact of IMDA’s media efforts

Skills

Strategic comms

Team management

Stakeholder engagement

Executive comms

Branding

Thought leadership

Speechwriting

Project management

Data analytics

AI in content

Job description

What the role is:

As part of IMDA’s Communications & Marketing Division, you will lead a team to achieve the outcomes below:

What you will be working on:

Responsibilities

1. Strategic Communications and Branding

• Lead the development of overarching strategic communications framework, key narratives, and integrated comms plans, working across multiple departments and stakeholders
• Provide strategic counsel to internal teams to ensure speeches and other communication materials are aligned with strategic messages
• Evaluate and enhance strategic communications and branding
• Oversee and implement corporate identity guidelines to ensure brand alignment across all channels.
• Oversee data sense-making, message testing, and media analytics to measure impact. Encourage the adoption of AI and modern tech workflows to optimize content distribution and audience engagement

2. Executive Communications and Thought Leadership

• Develop and execute thought leadership initiatives and executive comms (speeches & presentations at events, public/media outreach) for senior leadership
• Identify and curate high-impact speaking platforms and strategic outreach opportunities to grow IMDA’s mindshare locally and globally.

3. Corporate Communications

• Plan and manage the production of corporate publications & collaterals (e.g., Annual Report, Impact e-newsletter, Infographics, greeting EDMs etc.)
• Appoint and manage creative, PR and other agencies (e.g., intelligent media monitoring services, research etc.) and corresponding contracts to ensure good service standards

4. Media Engagement & Press Office

• Oversee the full spectrum of responsibilities pertaining to media engagement – e.g. developing and implementation of the media engagement strategy, handling media queries, issues/crisis management, proactive media pitching, story ideas/bank.
• Keep abreast of media landscapes and trends overseas to develop relevant stories and materials to secure sustained exposure and coverage for IMDA and Singapore’s infocomm and media industry
• Where needed, manage foreign media visits to Singapore to profile the infocomm tech and media capabilities of Singapore-based businesses
• Evaluate, measure and make recommendations on the impact of IMDA’s media efforts

What we are looking for:

Requirements

• Minimum 15 years of relevant experience in Public Relations/Government Comms/Public Affairs/Journalism
• Minimum 5 years of team/staff management experience
• Experience working with and pitching to journalists (especially, tech, media, manpower, business beats) across media channels a plus
• Ability to understand business units’ needs and translate these needs into impactful strategic communications plans to be disseminated further
• Creative writing and presentation skills necessary; experienced in managing senior stakeholders for public engagements
• Highly-driven and energetic, able to thrive and deliver results in fast-paced working environment
• Self-starter in project management, creative thinking to enable quick turnarounds on projects in a timely manner
• Experience with managing third party agencies/vendors/suppliers
• Ability to work well independently while being a strong team player
• Curiosity and interest in the tech and media industry

Position will be commensurate with the candidate’s qualifications and experience.

Please note that only shortlisted applicants will be notified.

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About Info-communications Media Development Authority

Info-communications Media Development Authority (www.imda.gov.sg) offers a rewarding career that gives you a front seat in the fast-changing infocomm media sector, where technology and content are shaping the way people view the world more than ever.We offer a wide range of opportunities, where talented individuals and teams can make a difference. Whether you are developing a telecommunications policy affecting consumers or spearheading a scheme to nurture budding media talents, each member of IMDA contributes towards driving innovation, enhancing productivity for economic growth, and improving the quality of life for all Singaporeans.As a statutory board in the Ministry of Communications and Information, IMDA promotes and regulates the infocomm and media sectors.