Assistant Director, Communications & Marketing

sggovterp; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

IMDA's Communications & Marketing Division invites a senior leader to head a team delivering strategic communications, executive messaging, and brand stewardship across government and industry. You will shape narratives, guide cross‑department efforts, and ensure consistent messaging that supports IMDA's mandate.

The role requires the ability to manage high‑level stakeholders, oversee publications and media relations, and drive data‑driven insights to optimize content delivery both locally and

Qualifications

• Minimum 15 years of experience in Public Relations/Government Comms/Public Affairs/Journalism.
• Minimum 5 years of team management experience.
• Experience working with and pitching to journalists across tech, media, manpower, business beats.
• Ability to translate business units' needs into impactful strategic communications plans.

Responsibilities

• Develop and lead strategic communications and branding across IMDA and stakeholders.
• Provide executive communications and thought leadership for senior leadership.
• Plan and manage corporate publications and collaterals (Annual Report, infographics, newsletters).
• Oversee media engagement strategy, handle queries, and manage agencies for monitoring and research.

Skills

Public relations

Government communications

Strategic communications

Leadership

Creative writing

Stakeholder management

Media relations

Tools

Media monitoring

Job description

What the role is

As part of IMDA's Communications & Marketing Division, you will lead a team to achieve the outcomes below:

What you will be working on

Responsibilities

• 1. Strategic Communications and Branding
  Lead the development of overarching strategic communications framework, key narratives, and integrated comms plans, working across multiple departments and stakeholders
  Provide strategic counsel to internal teams to ensure speeches and other communication materials are aligned with strategic messages
  Evaluate and enhance strategic communications and branding
  Oversee and implement corporate identity guidelines to ensure brand alignment across all channels.
  Oversee data sense‑making, message testing, and media analytics to measure impact. Encourage the adoption of AI and modern tech workflows to optimize content distribution and audience engagement
• 2. Executive Communications and Thought Leadership
  Develop and execute thought leadership initiatives and executive comms (speeches & presentations at events, public/media outreach) for senior leadership
  Identify and curate high-impact speaking platforms and strategic outreach opportunities to grow IMDA's mindshare locally and globally.
• 3. Corporate Communications
  Plan and manage the production of corporate publications & collaterals (e.g., Annual Report, Impact e-newsletter, Infographics, greeting EDMs etc.)
  Appoint and manage creative, PR and other agencies (e.g., intelligent media monitoring services, research etc.) and corresponding contracts to ensure good service standards
• 4. Media Engagement & Press Office
  Oversee the full spectrum of responsibilities pertaining to media engagement - e.g. developing and implementation of the media engagement strategy, handling media queries, issues/crisis management, proactive media pitching, story ideas/bank.
  Keep abreast of media landscapes and trends overseas to develop relevant stories and materials to secure sustained exposure and coverage for IMDA and Singapore's infocomm and media industry
  Where needed, manage foreign media visits to Singapore to profile the infocomm tech and media capabilities of Singapore-based businesses
  Evaluate, measure and make recommendations on the impact of IMDA's media efforts

What we are looking for

Requirements

• Minimum 15 years of relevant experience in Public Relations/Government Comms/Public Affairs/Journalism
• Minimum 5 years of team/staff management experience
• Experience working with and pitching to journalists (especially, tech, media, manpower, business beats) across media channels a plus
• Ability to understand business units' needs and translate these needs into impactful strategic communications plans to be disseminated further
• Creative writing and presentation skills necessary; experienced in managing senior stakeholders for public engagements
• Highly-driven and energetic, able to thrive and deliver results in fast-paced working environment
• Self-starter in project management, creative thinking to enable quick turnarounds on projects in a timely manner
• Experience with managing third party agencies/vendors/suppliers
• Ability to work well independently while being a strong team player
• Curiosity and interest in the tech and media industry

Position will be commensurate with the candidate's qualifications and experience.

Please note that only shortlisted applicants will be notified.

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