Senior Marketing Communications Executive

PARKROYAL COLLECTION Pickering, Singapore; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

PARKROYAL COLLECTION Pickering in Singapore seeks a Senior Marketing Communications Executive to be the digital heartbeat of the hotel, owning social media and keeping our website and online platforms sharp. You’ll bring the brand to life across touchpoints and collaborate closely with the Director of Marketing Communications.

This hands-on role requires comfort behind a camera, in a CMS, and briefing agencies under tight deadlines, shaping online and offline brand presence for a luxury

Qualifications

• Diploma in Marketing, Communications, Journalism or related field.
• 2+ years in social media management, digital marketing or digital content, preferably in hospitality or luxury brands.
• Hands-on with Instagram, Facebook, TikTok, LinkedIn; familiarity with RedNote and Dianping a plus.
• Excellent English writing and strong visual storytelling.
• Proficient in Microsoft PowerPoint, Word and Excel.
• Photography and videography eye with basic editing skills (Lightroom, Premiere Pro, CapCut).
• Ability to manage multiple deadlines in a fast-paced environment.

Responsibilities

• Manage social media channels end to end across multiple platforms.
• Plan monthly content calendars and create photo, video and copy content.
• Support paid social campaigns from agency coordination to performance tracking.
• Deliver data-driven performance reports with actionable recommendations.
• Manage community engagement with brand-appropriate tone.
• Own website content via CMS and maintain landing pages and listings.
• Audit digital presence for accuracy and consistency.
• Coordinate photography and videography production and assets.
• Support awards submissions and collateral alignment.

Skills

Social media management

Digital marketing

Content creation

Photography

Videography

CMS management

Copywriting

Data-driven reporting

Education

Diploma in Marketing/Communications/Journalism or related field

Tools

CMS (website content)

Lightroom

Premiere Pro

CapCut

PowerPoint

Excel

Job description

Recognised with one MICHELIN Key in the 2025 MICHELIN Guide, PARKROYAL COLLECTION Pickering is an iconic hotel-in-a-garden located at the gateway to Singapore’s Central Business District. Celebrated for its biophilic design and sustainability ethos, the hotel seamlessly weaves lush greenery into its architecture, offering 367 nature-inspired rooms and suites with city or garden views. Dining and wellness experiences are thoughtfully curated, complemented by attentive, genuine service. With environmental responsibility embedded across operations, the hotel presents a luxury lifestyle experience that cares for both people and planet.

The Role

We're looking for a Senior Marketing Communications Executive to be the digital heartbeat of our hotel — owning our social media presence, keeping our website and online platforms sharp and helping bring our brand to life across every touchpoint.

This is a hands-on, fast-moving role for someone who's equally comfortable behind a camera, inside a CMS, briefing an agency or proofreading collateral against a tight deadline. You'll work closely with the Director of Marketing Communications and play a key part in how PARKROYAL COLLECTION Pickering shows up — online and off.

Social Media & Digital Marketing

• Manage our social media channels end to end — Instagram, Facebook, TikTok, LinkedIn, RedNote (小红书), Dianping, TripAdvisor and beyond — keeping every channel active, accurate and on-brand.
• Plan monthly content calendars and create engaging photo, video and copy content aligned to brand voice and campaign goals.
• Support paid social campaigns across Meta, TikTok, RedNote (小红书) and Dianping from agency coordination to performance tracking.
• Deliver data-driven performance reports with actionable recommendations.
• Manage community engagement — comments, DMs and stories — with a timely, brand-appropriate touch.

Website & Digital Platforms

• Own our website content via CMS, keeping it accurate, current and optimised for search and AI discovery.
• Build and maintain landing pages, offer pages, eShop listings and online menus.
• Audit our digital presence regularly for broken links, outdated info and inconsistencies.
• Manage our listings across third-party platforms and review sites.
• Plan and deploy EDMs, digital displays and email banners.

Partnerships, Public Relations & Collaterals

• Host media site inspections and respond to editorial, filming and photography requests.
• Build relationships with KOLs and media — coordinating hosted stays, press materials and coverage tracking.
• Coordinate photography and videography production, from shoot logistics to final asset delivery.
• Support award submissions and keep collateral aligned to brand standards.

Talent Profile

• Minimum a diploma in Marketing, Communications, Journalism or a related field
• Minimum 2 years' experience in social media management, digital marketing or digital content, ideally in hospitality, travel, luxury brands or agency
• Hands-on experience running Instagram, Facebook, TikTok and LinkedIn; familiarity with RedNote (小红书) and Dianping will be a strong plus
• Excellent English writing skills and strong visual storytelling instincts
• Confident with Microsoft PowerPoint, Word and Excel
• A good eye for photography and videography, with basic photo/video editing skills (Lightroom, Premiere Pro, CapCut or similar)
• Meticulous, organised and comfortable managing multiple deadlines at once
• Ability to work in fast paced environment