Senior Manager, Social Media & Creator Strategy

Resorts World Sentosa; Singapore; Presencial; SGD 200.000 - 320.000; Jornada completa

Descripción de la vacante

Resorts World Sentosa is seeking a senior leader to own the social media and creator strategy. You will guide brand-aligned content across platforms, manage creator partnerships, and drive integrated campaigns that leverage data insights.

The role requires extensive leadership experience in digital marketing within hospitality or destination branding, and a strong track record of delivering engaging, platform-native content at scale.

Formación

• Bachelor’s degree in Marketing, Communications, Media, or related fields.
• Minimum 8 years of relevant experience in social media, digital marketing, and/or creator/influencer management, including 3 years in a leadership or managerial capacity.

Responsabilidades

• Strategic Leadership & Digital Ecosystem Ownership: Lead the long‑term social media and creator strategy for RWS, ensuring alignment to overarching brand, business, and marketing goals.
• Content Strategy & Creative Direction: Oversee the vision, direction, and quality of the social content calendar across all major platforms (TikTok, Instagram, Facebook, YouTube, LinkedIn).
• Creator & Influencer Ecosystem Management: Architect and manage a robust creator strategy covering always‑on, campaign‑based, and experience‑driven partnerships.
• Campaign Management & Optimisation: Lead the planning and execution of integrated social media campaigns, ensuring cohesive execution across paid, owned, and earned channels.
• Innovation & Digital Trends: Identify opportunities for social‑led storytelling, fan engagement, and experiential digital content.

Educación

Bachelor’s degree in Marketing, Communications, Media, or related fields

Descripción del empleo

Resorts World Sentosa is seeking a senior leader to own the social media and creator strategy. You will guide brand-aligned content across platforms, manage creator partnerships, and drive integrated campaigns that leverage data insights.

The role requires extensive leadership experience in digital marketing within hospitality or destination branding, and a strong track record of delivering engaging, platform-native content at scale.