Luxury Hospitality Social Media Manager (Assistant)

Accor Asia Corporate Offices; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

Mondrian Singapore Duxton is seeking a proactive Social Media Assistant Manager to lead content creation and strategy for luxury hospitality. You will monitor trends, craft shareable content, and drive engagement across key platforms to support guest experience and revenue growth.

Reporting to the Director of Marketing, you will develop calendars, collaborate with internal teams, and manage end-to-end campaigns from concept to reporting. A strong portfolio and storytelling skills are essential.

Qualifications

• Minimum of 2 years in social media and content management.
• In-depth knowledge of social platforms including Instagram, Facebook, TikTok, LinkedIn and Little Red Book.
• Excellent written and verbal communication; proficient in copywriting, editing and proofreading.
• Strong skills in shooting photography and video with basic lighting understanding.
• Experience with photo and video editing tools (Canva, CapCut, Adobe Creative Suite).
• Excellent attention to detail across content creation and execution.
• Solid understanding of analytics tools to track performance and adjust strategies.
• Highly organized with ability to manage multiple campaigns in a fast-paced environment.
• Team player capable of collaborating with internal and external partners to meet goals.

Responsibilities

• Social Media Strategy & Execution: Develop and implement social media strategies that drive traffic and brand awareness.
• Content & Campaign Management: Own end-to-end organic campaigns across Instagram, Facebook, TikTok, LinkedIn and Little Red Book.
• Cross-Functional Collaboration: Partner with internal teams to align calendars and campaigns with Mondrian Singapore’s brand tone.
• Brand Understanding & Content Creation: Craft engaging content aligned with Mondrian Singapore Duxton’s guests and brand voice.
• Paid Media Campaigns: Plan and run paid social campaigns to drive bookings and revenue.
• Visual Content Creation: Capture high-quality photos/videos for reels and stories.
• Community Engagement: Build relationships with followers through thoughtful engagement.
• Performance Tracking & Reporting: Monitor ROI and optimize strategies using analytics.

Skills

Social media strategy

Content creation

Copywriting & editing

Photography & video shooting

Audience engagement

Analytics & reporting

Cross-functional collaboration

Project management

Brand voice adaptation

Tools

Canva

CapCut

Adobe Creative Suite

Job description

Mondrian Singapore Duxton is seeking a proactive Social Media Assistant Manager to lead content creation and strategy for luxury hospitality. You will monitor trends, craft shareable content, and drive engagement across key platforms to support guest experience and revenue growth.

Reporting to the Director of Marketing, you will develop calendars, collaborate with internal teams, and manage end-to-end campaigns from concept to reporting. A strong portfolio and storytelling skills are essential.