Senior Manager, Integrated Marketing Strategy & Operations

Hytech; Singapore; Hybrid; SGD 150,000 - 210,000; Full time

Benefits offered by this job

Year-end bonus

Comprehensive benefits package

Job summary

Hytech is seeking a Senior Manager, Integrated Marketing Strategy & Operations to drive global marketing initiatives for fintech and financial services clients. You will lead a cross-functional team, shape annual plans, and coordinate with stakeholders to grow brand presence and user engagement.

The role requires 7+ years in marketing with fluency in English and Chinese, and a track record managing large budgets.

Qualifications

• 7+ years in marketing, brand or digital marketing managing large budgets.
• Fluency in Chinese and English required for business communication and copywriting.
• Strong cross-team communication and the ability to lead a team of 3+ people.

Responsibilities

• Develop the full-year marketing calendar and product promotion strategy.
• Lead complex cross-functional projects end to end.
• Oversee planning and execution of global campaigns and events.
• Develop integrated marketing plans combining paid, influencer, and organic content.
• Build a data-driven marketing evaluation system to optimize ROI.

Skills

Brand marketing

Digital marketing

Cross-functional leadership

Team management

Campaign planning

Education

Bachelor’s degree in marketing or related field

Tools

AI marketing tools

Job description

Hytech is a leading management consulting firm headquartered in Australia and Singapore, specializing in digital transformation for fintech and financial services companies. We provide comprehensive consulting solutions, as well as middle- and back-office support, to empower our clients with streamlined operations and cutting-edge strategies.

With a global team of over 2,000 professionals, Hytech has established a strong presence worldwide, with offices in Australia, Singapore, Malaysia, Taiwan, Philippines, Thailand, Morocco, Cyprus, and more.

About the Role

A leading financial exchange with 16 years of history, focused on global markets (excluding Mainland China and the US), is seeking a Senior Manager, Integrated Marketing Strategy & Operations to develop and execute integrated marketing strategy for global markets. Drawing on deep industry insight and data analysis, you will lead a cross-functional marketing team and use innovative marketing methods to drive brand influence, user growth, and business results.

Key Responsibilities

• Strategic Planning: Develop the full-year marketing calendar and product promotion strategy, and take part in developing the department’s annual marketing strategy.
• End-to-End Project Management: Lead complex cross-functional projects end to end, from strategy formulation through execution.
• Global Campaigns: Oversee the planning and execution of global campaigns, including major milestone activities such as exchange anniversaries and key industry conferences.
• Integrated Marketing Plans: Develop customized integrated marketing plans that combine paid traffic, influencer/KOL resources, and organic content.
• Data-Driven Marketing: Build a scientific marketing effectiveness evaluation system, and use data analysis to continuously optimize marketing strategy and ROI.

Qualifications & Requirements

• Bachelor’s degree or above (marketing, advertising, media, economics/finance, or related fields preferred), with 7+ years of experience in marketing, brand marketing, or digital marketing, including managing large, complex, high-budget marketing projects.
• Fluency in Chinese and English is a job requirement, as both are working languages of the role, needed for business communication and copywriting and for coordinating with internal and external stakeholders.
• Excellent cross-team communication and coordination skills, experience managing a team of 3 or more, and the leadership and influence to mobilize internal and external resources.
• Integrated marketing experience at a major internet company or an internationally renowned brand, or marketing experience in fintech, digital assets, or cross-border internet products, preferred.
• Bonus: familiarity with AI marketing tools (e.g., generative AI content creation), in-depth knowledge of blockchain technology and digital asset products, successful cross-border marketing cases, and media or KOL/influencer resources.

What We Offer

• Competitive salary, plus a year-end bonus incentive and a comprehensive benefits package.
• The chance to create marketing events with global influence and lead the integrated marketing team, reporting directly to the Head of Brand.
• A choice of work location: Shenzhen (Nanshan District) or Singapore, negotiable depending on the candidate.