Brand Marketing Manager

Hytech; Singapore; On-site; SGD 90,000 - 140,000; Full time

Job summary

Hytech seeks a Brand Marketing Manager to elevate our brand presence worldwide. You will shape the brand narrative, manage campaigns across digital channels, and collaborate with internal and external partners to tell our story in diverse markets.

This role thrives in a fast-paced environment and offers the chance to drive global brand recognition and measurable growth for a leading fintech-focused consulting group.

Qualifications

• Bachelor's degree in Marketing, Communications, PR, Business, or a related field.
• 5+ years of experience in brand marketing, ideally in-house and agency roles, with fintech exposure.
• Experience with paid ads channels, budget allocation, performance reporting, AB testing, etc.
• Proven ability to develop brand strategies and deliver impactful campaigns across multiple channels.
• Strong understanding of digital marketing metrics and analytics, with the ability to translate data into insights.
• Exceptional writing and storytelling abilities with a portfolio of brand campaigns.
• Highly organized with strong project management skills in a fast-paced environment.

Responsibilities

• Brand Go-to-Market activation, execution and management across digital channels.
• Project management for brand advertising and creative agencies, timelines and budgets.
• Creative and storytelling asset production including Brand Video Production and marketing materials.
• Maximise ROI by monitoring, analysing and reporting on marketing metrics.
• Market research and insights to inform brand strategy and campaign development.
• Ensure strict adherence to brand guidelines across all materials.

Skills

Brand strategy

Campaign management

Digital marketing

Analytics

Content creation

Education

Bachelor's degree in Marketing

Tools

Meta Ads Manager

Google Ads

GA4

Job description

Hytech is a leading management consulting firm headquartered in Australia and Singapore, specialising in digital transformation for fintech and financial services organisations. We deliver end-to-end consulting services and provide robust middle- and back-office solutions that enable our clients to optimise operations, enhance efficiency, and stay ahead in a fast-evolving digital landscape. Our client portfolio includes top global trading platforms and leading crypto exchanges.

We apply AI and data-driven approaches to real-world financial use cases, including risk management, process optimization, and decision support, with a focus on delivering practical impact.

With more than 2,000 professionals worldwide, Hytech has a strong and growing international presence, with offices across Australia, Singapore, Malaysia, Taiwan, the Philippines, Thailand, Morocco, Cyprus, Dubai, and beyond.

About the Role

Are you a creative and data-driven marketing professional with a passion for global brand building? We're seeking a talented Brand Marketing Manager to elevate our brand presence and drive engagement worldwide. You'll play a crucial role in shaping our brand narrative, managing impactful advertising campaigns, and collaborating with internal and external partners to tell our story across diverse markets.

This is an exciting opportunity for someone who thrives in a fast-paced environment and is eager to make a tangible impact on our global brand recognition.

Key Responsibilities

• Brand Go-to-Market Activation, Execution and Management: Support the development and execution of comprehensive brand marketing campaigns across various digital channels (e.g., social media, programmatic, Youtube, local media). Partner with Content, Performance Marketing, Creative, Brand & PR teams, and creatives agencies to deliver holistic impactful campaigns that are cut through & resonate with our target audience, fostering community engagement and participation.
• Project Management: Act as a key liaison and project manager for brand advertising and creative agencies. Oversee project timelines, budgets, and deliverables, ensuring successful execution of campaigns.
• Creative & Storytelling Brand Asset Production: Collaborate with in-house design/agency and marketing teams to deliver visually compelling and brand-aligned assets like Brand Video Production or Marketing Material. To drive the end-to-end process of video content creation, from concept development and scriptwriting to collaborating with internal teams and external agencies for production and post-production. Ensure videos align with brand strategy and campaign objectives.
• Maximise Impact and ROI: Monitor, analyze, and report on key marketing metrics for all brand initiatives. Use data-driven insights to optimize campaign performance and identify opportunities for improvement.
• Market Research & Insights: Stay abreast of global marketing trends, competitive landscapes, and consumer insights to inform brand strategy and campaign development.
• Brand Guidelines Adherence: Ensure strict adherence to brand guidelines across all marketing materials and communications.

What We’re Looking For

• Bachelor's degree in Marketing, Communications, PR, Business, or a related field.
• Proven experience (5+ years) experience in brand marketing - ideally be a mix of in-house and agency roles, with at least some time in a high-growth, global business & experienced in fintech vertical.
• Experience working with paid ads channels, with experience of budget allocation, performance reporting,AB testing etc.
• Proven ability to develop brand strategies and deliver impactful campaigns across multiple channels.
• Strong understanding of digital marketing metrics and analytics, with the ability to translate data into actionable insights.
• Exceptional creative thinking and storytelling abilities, with a portfolio showcasing impactful brand campaigns.
• Highly organized with strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
• Creative thinker with a keen eye for aesthetics and brand voice.
• Good-to-have: Experience in Meta Ads Manager, Google Ads, GA4 (or equivalent).
• Strong writing and communication skills -able to express ideas clearly and persuasively to creative teams and business stakeholders.

What We Offer

• Global Brand-Building Opportunity: Take ownership of brand marketing initiatives across multiple international markets and play a key role in shaping the brand presence of a fast-growing fintech and consulting group.
• Career Growth and Leadership Development: Gain significant ownership and visibility within a growing global organization, with opportunities to expand your strategic marketing expertise and advance into senior leadership roles.